kougar
First XFX, then BFG, there was certainly forewarning of this. I just didn't think NVIDIA would be that stupid. I don't like EVGA's choice, but I certainly understand it.  
 
There's no alternatives to EVGA in the green market. Next closest vendor seems to be Zotac who offers a 3+2 year warranty to North American buyers, as long as they are the original direct purchaser and register promptly. Everyone else seems to be 2-3 years at best. I've heard nothing but bad things about ASUS, GB, and Zotac RMA support, so yeah... if someone offers a great warranty coverage with an Arc or Radeon it's going to be on my shortlist regardless of the performance disparity. Being best in performance means squat when NVIDIA sells a $1,500 (or higher) product with a paltry 2-3 year warranty.
 

Nvidia doesn't care for its pc gaming division or for us pc gamers.
 
NVIDIA has other much much profitable businesses besides pc gaming gpu chips
they lead in AI business segment ( US military contracts as well) , they have automotive gpus and mobile segment as well...etc..
 
nvidia will survive easily for the time being..... however EVGA will not.
 
i think Andrew Han should calm down.. take a deep breath and join forces with INTEL (new in the gfx business)
OR at least leave the company to his trusty employees that are awesome at what they do!  
 
either way its a loss for the pc gaming community!
 
 

From what I got from the video is the owner is in his 60s and wants to retire/spend more time with his family.
And not bother with the headache of dealing with Nvidia if the margins are too small.
 
He doesn't want to sell to investors. Too bad he can't/wont turn it over to the employee's and make them the owners through so kind of buy in. But I understand wanting to retire and winding things down to do it.

Sajin

bill1024
From what I got from the video is the owner is in his 60s and wants to retire/spend more time with his family.
And not bother with the headache of dealing with Nvidia if the margins are too small.
 
He doesn't want to sell to investors. Too bad he can't/wont turn it over to the employee's and make them the owners through so kind of buy in. But I understand wanting to retire and winding things down to do it.

He said he isn't looking to retire yet.

"Wants to spend more time with the family" and " Doesn't want to sell to investors" is a big hint at the future.

This is like losing a family member, permanently!

thank you EVGA , will miss the b-stock (and your ugly ass cooler designs) 
the only card company I've evr bought from, other than one time

I'll stick with EVGA with their future products. 

I think this is a bold move, Nvidia is not the king anymore. AMD is now a major competitor. Id gladly upgrade to an AMD/ATi gpu from EVGA. Id love to spend my money upgrading from Intel/Nvidia to an all amd build using only EVGA parts. If they dont end up going AMD for GPUs ill just stay with my 3080ti for along time. EVGA is my brand. Love you guys and keep your heads up.

The more I stew in this the more I wish the ceo was Sicilian and handled things as such.

I would have done the same. GPUs 78% sales 10 percent profit. Sell power supplies motherboards and cases where the profit is.
 
I ran my business at 88% profit for 30 years before retiring. Good income low effort.

rjohnson11
I'll stick with EVGA with their future products. 

I may well stick with them for their Dark motherboards and Titanium Power Supplies, will see. I hope at maybe some point they rectify the situation with Nvidia, but I know that is wasted hope likely.

Very, very bad news for me as a true EVGA enthusiast.
EVGA is/was one of the rare brands/producers that have/had a strictly distribution and kept prices stable- this is extremly fair and customer oriented!
I am really sad as for me the brand and its products always are innovative and something very special compare to the rest of offers in the pc consumer market. 

bobmitch

rjohnson11
I'll stick with EVGA with their future products. 

I have been an EVGA customer since 2007.  GPU's, Motherboards, Keyboards, Mice...you name it.  I will also stick with EVGA.   The entire computer industry can certainly learn alot from EVGA about customer service. 

Yes they certainly could learn a lot on that from the way EVGA does business, sadly they won't though.

While the news was certainly a shock to hear I think people should let the dust settle first. If EVGA decides to work with other partners like Intel/AMD its not going to be just blurted out, those are efforts that can take months to negotiate and perhaps things may be in the works that are just not going to be public yet despite his statements. Who knows!.  I think from what we've been able to learn based on public statements and videos from folks like J2C that Nvidia is screwing over their AIB partners and the trend of founders editions is only going to continue.  What kind of partnership can exist where the primary party can just lower their prices at a whim effectively resulting in the other party settling at a loss with zero warning or consideration?  At the end of the day a CEO's job is to make the best decisions from a fiduciary responsibility for their company so I cannot imagine this was simply a decision based on a bruised ego.   If the margins on GPUs were already razer thin and your partner is literally competing against you selling them directly for less, how is that remotely a sustainable business model when the other party controls all the levers and can basically screw you over on a whim.   

This has been going on with Nvidia for years, it's not something new.  In fact it's pretty common in the retail space for a manufacturer to drop price on their product to be competitive and the retailer has to deal with it. Think about TV's and how fast they drop in price. If EVGA is sitting on a pile of unsold cards or cards they had to sell cheap, well the signs were there that they were not selling as quickly as before and crypto mining was coming to an end. Also prices were just stupid to begin with and they knew it and continued to sell at those crazy prices. I currently have 3 evga cards (3080 ti ftw3, 3080, 3060 ti) and 3 of their power supplies.  Owned many EVGA GPU's and would like to continue to do so but it sounds like the CEO just does not want to deal with the business anymore.  Would be nice to see him work some kind of deal out with employees to purchase or run the company for him if that were possible.  From the way they make it seem he would rather his company go away than have someone else control it.  Hope that is not the case. But as others have mentioned Nvidia may be trying to go the Apple route and sell mostly just their gpu's which would be the end of most board partners dealings anyway. Maybe EVGA just sees the writing on the wall, who knows. I wish the CEO well though.  

The business move here also seems really really strange if you're not selling anything off.  The scale and size of your company will take a big hit ... 80% of revenue, even at small margins, pays for a large % of employees I am sure.  The CEO said he wasn't going to sell ... why?  I'm sure EVGA is sitting huge intellectual property with its cooling solutions for GPUs ...  if you wanted to get out of the GPU business and not sell your company completely, you should definitely shop your cooling IP around to other vendors.