_Gir_
Obviously doesn't sound normal
Some thoughts-
Is this an open bench/case?
Did you check each fan individually?
If you pinch down on the cooler against the PCB does the noise change?
 

bcavnaugh
All I hear are fans running.

Graphite8five

Sajin
I heard the humming. I believe the humming is normal. 
 
The procedure _Gir_ is talking about can be found here.

How can a hum like that be normal? When a noise like that is highly alarming and distracting it can't be normal... Do you know what is making this noise? If it was a bearing misalignment that wouldn't be normal so I will try applying some pressure to the fan hubs. 
 
 

Notwist

It’s not caused by a sagging shroud so applying pressure won’t change anything.

The hum is probably caused by a combination of the fans used and the heatsink design. EVGA does many things right, but they would benefit greatly from investing in better fan R&D, or just sourcing better parts. And in this instance, improving their QA process to catch these types of design flaws. :/

bcavnaugh

Graphite8five

bcavnaugh
All I hear are fans running.

 
Are you serious? I suggest you turn the volume up a bit...

Yes, Yes I am and this is with the Volume 100% Speakers and on Headphones.
Not everyone hears the same noise level as others hear. The older you get the less you hear.
The Hybrid Kit Will Reduce the Noise Level you are hearing.

Roicker
Is this a common issue? I'm thinking about getting one, but that noise is not something I would like to have on my case

Snipes7
Have it on my FTW3 too actually... Now I can pinpoint what it is that makes the card so much noisier than the Strix for example. The Noise starts when approaching 1175-1200 rpm. So annoying I wanted to switch to EVGA and already sold the Strix. So stupid. All the reviewers are like yeah it's so silent you can't hear it.

Graphite8five

Superbxxx
Hello!
 
I had a similar problem whith my 780 classified....it was the fins that here loose...not the fans...try my "fix" :
 
https://forums.evga.com/ACX-rattle-noise-problem-fix-m2018526.aspx
 
Hope this helps!

Hi Super,
 
Thanks for taking notice and sharing this. This is interesting. Bent heatsink fins have been mentioned but not loose heatsink fins. I could not find any obvious bent fins on my card but it was a pretty basic look over and in your case the loose fins were on the under side of the heatsink, so I think dismantling my card to look closer may be a good idea. How loose exactly were those fins?
 
You describe it as a rattle which is usually more clunky, was it the same sort of noise as in my video or described? More of a high pitch hum. Some people describe it has air being blown across a bottle which would be very similar to air being blown across a loose heatsink fan I would imagine...  

Graphite8five

Superbxxx
 
 
Hi Graphite8five,
 
No problem man, hope it helps. The fins are "similar" to a hair comb, with only a row of teeth. It is easy to see if they are loose or not because those that are not loose, are very fixed.
 
With the cooler of the card pass your finger on the fins of the cooler and find out if are any fins loose that will create the rattle/noise at some rpm of the fans. In my case I find that the fins closer to the monitor ports were very loose. Just be gentle when doing this, you dont need lots of force.
 
The sound was more or less the sort of noise as in your video.
 
Best of luck and if you try this pelase share your findings.

Thanks Super. Yes I think I will try it, nothing to lose really and a good opportunity to whack some new TIM on to possibly get improved temps... Not sure when I will attempt it, I want to do it now but I should probably set aside a whole day. Will definitely report my findings though!