turbotincan
I have the gtx1080 hybrid and the Fan is way to loud for how cool it is and the pump is loud. I have spent all this money on quiet fans and liquid only to be annoyed more by the buzzy pump lol.

mrbinkels

hard-case

mrbinkels
After following this thread it appears there are quite a lot of users who want this cooler solution very very very bad, enough so that they can't fathom that 1. The price was never going to be $119.99 2. That EVGA made a mistake on the webpage and 3. Refuse to go buy from another vendor. but 4. Perhaps it does cost more to make this unit.

This only strengthens EVGA decision to charge more. Good job folks

1. Why is that such a struggle to comprehend? The product had been listed for a rather long time on the store page at the $119.99 price point with no change (even when they had to change the images on it). Two existing products are listed in the store at the $119.99 price-point, one of which is of nearly IDENTICAL design and specification. Existing efforts at adaptation of the 1080 Hybrid Kit show that the modifications required are minimal to achieve a solid fit. EVGA has provided nothing to show that there are additional features to the new kit outside of adapting it to the slight differences in reference design of the Titan X/Ti that would account for a cost increase of such magnitude. Given that, and given no word until after the SECOND price adjustment that this would be a "limited run/availability item", it shouldn't be at all difficult to understand why people believed a $119.99 price or why people questioned the changes in price. The analogy I would use would be Ford releasing the next year model of the Fusion, same base body, same engine, same transmission, a few minor cosmetic tweaks,  only to announce a change in base price to $33k instead of $22k, then announce that due to that year being an extremely limited production they did require a change in price but it should actually be $29k instead of $33k. You really think people wouldn't at least question a logic behind those decisions, or lack thereof?
 
2. To which mistake do you refer? The one where the wrong images were posted on the product page, showing a shroud that would be incompatible with the Titan X/Ti design? The one which caused the original discrepancy to be noted in the forums on the addition of the product page to the EU store at €179,99, which doesn't match the conversion to $119.99 even when you account for VAT? The one a few hours later when, with no word whatsoever, the price of the US page was "updated" to $179.99? The one that prompted a "mea culpa" and a switch to $159.99 with an explanation of limited production? Or the one where they changed the EU store from showing just the base price to one with and one without VAT? That's five right there, that we know of. And most of them occurred within the span of a scant few hours.
 
3. I'm already planning and pricing out a custom watercooling loop for my system, in addition to considering just using the 1080 kit with the existing FE cover like someone on the forums did. Not as much for the price, as the cost issue itself doesn't bother me nearly as much as the ham-handed way EVGA handled the situation....but with the announcement that this will be a limited run product (Which just shows how badly EVGA miscalculated the demand. Surprising given how long the Titan X owners have been asking for one, not to mention you think they would have had done an analysis on that LONG before anything even approached production level, and not after they posted the product with price on the store), given that I generally work in areas where I'm not allowed access to any electronics the likelihood of my having access the moment the notification goes out (assuming it would be timely) and to be able to get on the site and complete and order is roughly analogous to 0. So I'm happy to refuse to purchase it, for more than just the "price".
 
4. Perhaps, but given what we know of the minimal changes needed from an existing, in current production product, the likelihood of a 30-40% increase in cost to consumer based on production cost increases is somewhat low. Ultimately, thought, it's EVGA's product and they can do whatever they want with it....give it away, charge $399.99, announce that they're cancelling it completely, offer on ten of them in a lottery system. We have every right to call them out on it, and to either accept the increase or to vote with our wallets.
 
It's just very surprising...these are the kind of things I'd expect from a poorly run Kickstarter campaign, not from an official product release by a major hardware manufacturer.

I'm not struggling with any comprehension, its the people on this board who are struggling and outside of any confirmation from EVGA, it's all speculation, yours, mine and the lot. EVGA is in the business to make money,develop products, pay their employees AND satisfy the consumer. I'm sure some place on their website there's an asterisk and next to it says,"prices are subject to change without notice". So please move along so I can get the two I need when they are available. Good day Sir. I said good day! L.O.L.

HeavyHemi

mrbinkels

hard-case

mrbinkels
After following this thread it appears there are quite a lot of users who want this cooler solution very very very bad, enough so that they can't fathom that 1. The price was never going to be $119.99 2. That EVGA made a mistake on the webpage and 3. Refuse to go buy from another vendor. but 4. Perhaps it does cost more to make this unit.

This only strengthens EVGA decision to charge more. Good job folks

1. Why is that such a struggle to comprehend? The product had been listed for a rather long time on the store page at the $119.99 price point with no change (even when they had to change the images on it). Two existing products are listed in the store at the $119.99 price-point, one of which is of nearly IDENTICAL design and specification. Existing efforts at adaptation of the 1080 Hybrid Kit show that the modifications required are minimal to achieve a solid fit. EVGA has provided nothing to show that there are additional features to the new kit outside of adapting it to the slight differences in reference design of the Titan X/Ti that would account for a cost increase of such magnitude. Given that, and given no word until after the SECOND price adjustment that this would be a "limited run/availability item", it shouldn't be at all difficult to understand why people believed a $119.99 price or why people questioned the changes in price. The analogy I would use would be Ford releasing the next year model of the Fusion, same base body, same engine, same transmission, a few minor cosmetic tweaks,  only to announce a change in base price to $33k instead of $22k, then announce that due to that year being an extremely limited production they did require a change in price but it should actually be $29k instead of $33k. You really think people wouldn't at least question a logic behind those decisions, or lack thereof?
 
2. To which mistake do you refer? The one where the wrong images were posted on the product page, showing a shroud that would be incompatible with the Titan X/Ti design? The one which caused the original discrepancy to be noted in the forums on the addition of the product page to the EU store at €179,99, which doesn't match the conversion to $119.99 even when you account for VAT? The one a few hours later when, with no word whatsoever, the price of the US page was "updated" to $179.99? The one that prompted a "mea culpa" and a switch to $159.99 with an explanation of limited production? Or the one where they changed the EU store from showing just the base price to one with and one without VAT? That's five right there, that we know of. And most of them occurred within the span of a scant few hours.
 
3. I'm already planning and pricing out a custom watercooling loop for my system, in addition to considering just using the 1080 kit with the existing FE cover like someone on the forums did. Not as much for the price, as the cost issue itself doesn't bother me nearly as much as the ham-handed way EVGA handled the situation....but with the announcement that this will be a limited run product (Which just shows how badly EVGA miscalculated the demand. Surprising given how long the Titan X owners have been asking for one, not to mention you think they would have had done an analysis on that LONG before anything even approached production level, and not after they posted the product with price on the store), given that I generally work in areas where I'm not allowed access to any electronics the likelihood of my having access the moment the notification goes out (assuming it would be timely) and to be able to get on the site and complete and order is roughly analogous to 0. So I'm happy to refuse to purchase it, for more than just the "price".
 
4. Perhaps, but given what we know of the minimal changes needed from an existing, in current production product, the likelihood of a 30-40% increase in cost to consumer based on production cost increases is somewhat low. Ultimately, thought, it's EVGA's product and they can do whatever they want with it....give it away, charge $399.99, announce that they're cancelling it completely, offer on ten of them in a lottery system. We have every right to call them out on it, and to either accept the increase or to vote with our wallets.
 
It's just very surprising...these are the kind of things I'd expect from a poorly run Kickstarter campaign, not from an official product release by a major hardware manufacturer.

I'm not struggling with any comprehension, its the people on this board who are struggling and outside of any confirmation from EVGA, it's all speculation, yours, mine and the lot. EVGA is in the business to make money,develop products, pay their employees AND satisfy the consumer. I'm sure some place on their website there's an asterisk and next to it says,"prices are subject to change without notice". So please move along so I can get the two I need when they are available. Good day Sir. I said good day! L.O.L.

 
Well... you freely choose to participate in this thread. If the opinions expressed here upset you, then you are free to 'move along' and choose to not participate. See how that works?
If you had followed this thread (which seems unlikely given your arguments) it wasn't speculation about the posted price of $119.99. That is a fact. That was the price as posted. Given that is the same cost for the functional equivalent 5188, it raised questions about why there was a HUGE increase in price to $179.99. Of course beyond the reasons given by EVGA the rest is speculation. But that, isn't the discussion. What occurred and why is.  You could explain why you are against us asking but...you're going to 'move along' I guess.

meizme
what justifies the 50% price hike?

ipkha
No one thing in particular justifies the price increase.
The redesign of the shroud has some cost involved.
The decision to scrap the original shroud redesign for a more universal one must have had some impact.
These units are not mass produced like cell phones and the like. It is actually very expensive for a factory to retool for even a minor changes.
As to how many they ordered, there's no way of knowing. Obviously they have a good handle on it as the original 10 series block was in Stock all this time and only sold out once the price increased on the new one.

ipkha
No one thing in particular justifies the price increase.
The redesign of the shroud has some cost involved.
The decision to scrap the original shroud redesign for a more universal one must have had some impact.
These units are not mass produced like cell phones and the like. It is actually very expensive for a factory to retool for even a minor changes.
As to how many they ordered, there's no way of knowing. Obviously they have a good handle on it as the original 10 series block was in Stock all this time and only sold out once the price increased on the new one.

demo23019
Honestly the more i think about it I think i might just return my FE
 
Including tax/shipping going to cost like 900+ for FE/Hybrid i think im all set MSI just released specs for their Ti sea hawk X so just matter of time before that is released.
 

Ark161
 
Also, there has been talking about how this benefits scalpers and I feel that it needs to be said why companies in general (EVGA or otherwise) just do not care about scalpers. The truth is that the product is moving...that is the only thing that matters to them. They do not care if you, their customer has to pay +50 or +500 because they already have their money for their product.

Nicksterr
I think we should all rebel and purchase the EK AIO kit when it is released. Price gouging is not okay. Heck, it sounding like you might be able to pick your rad size with the EK kit, in which case I would definitely go for a 240 or 280 rad for my 1080ti. If a single rad with a piss poor fan from evga can get down to 55c, then a rad double the size with proper fans should manage <40c no problem.