Gillette (NYSE: PG), the world’s leading expert in men’s grooming and pioneer in gaming and esports, announced today the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide. Gillette is leveling up the program in its third year, evolving its global approach to form an elite team of streamers from around the world. This year’s Alliance will be comprised of 11 streamers who will be creating custom content streams for their specific regions on Twitch, YouTube, and social media platforms.The 2021 Alliance features its largest roster yet, comprised of gamers from the most countries to date. New for this year, the Alliance will co-stream together in smaller groups and share audiences at various times throughout the year. The Alliance will be talking about their shaving routines and personal style, as well as Gillette’s newest innovations and core products such as ProGlide, SkinGuard, and the recently launched US-based Planet KIND. Additionally, the popular Bits for Blades program, will also return in 2021 to provide fans the opportunity to earn Twitch Bits by buying Gillette products through Gillette.com.Dr Lupo, one of the most recognizable streamers in the world and a Gillette veteran, returns after a huge 2020 where he helped sell out Bits for Blades, represented Gillette in the COVID-19 charity event Stream Aid with Twitch, and appeared in a Gillette commercial. Lupo is joined in North America by Alliance rookie Deejay Knight, who is a military veteran-turned-pro gamer and is exploding in the streaming community.Alliance members from our 2020 roster, Elded and Alanzoka also return, representing Mexico and Brazil, respectively. Alliance members from our 2019 roster, CiccioGamer89 from Italy and Papaplatte from Germany make their second appearance on the GGA roster. This year, Gillette is partnering with streaming record holder theGrefg representing Spain, Locklear from France, Buster from Russia and Formula 1 auto racing star gamer Lando Norris from the UK. Japan will have a representative named at a later date.“Esports and gaming continue to explode in popularity, especially through the challenges of the pandemic. It has been incredible to see the growth of the Gillette Gaming Alliance and we are excited to add this great roster of talent to our legacy in gaming and esports,” said Gary Coombe, CEO of P&G Global Grooming. “We are proud to continue providing Alliance members, players and consumers with a world class grooming regime to help them face every day, and every game, with confidence.”“I’m truly honored to continue my partnership with Gillette,” said Dr Lupo. “I look forward to building on the successful streams and events we’ve created together, including our work on my charity efforts. I admire Gillette and use their products every day, and truly believe in the values they uphold.”
aka_STEVE_bFor those of us who like to shave as we game...... Here you go .... the Gilette Gaming Alliance. https://www.businesswire.com/news/home/20210304005985/en/Gillette%C2%AE-Announces-the-Return-of-the-Gillette-Gaming-Alliance/
yaggazaka_STEVE_bFor those of us who like to shave as we game...... Here you go .... the Gilette Gaming Alliance. https://www.businesswire.com/news/home/20210304005985/en/Gillette%C2%AE-Announces-the-Return-of-the-Gillette-Gaming-Alliance/ Next up. The gamers toilet. Poop while you shoot.
Tampax Enters esports Arena With First-Ever Tampax Gaming Fest Tampax continues its mission to break down period stigma with education, this time within gaming and esports
-Periods are an experience almost half of the gaming community shares— however, not many people talk about them. Tampax believes something as normal as a period should never hold anyone back in anything they do. To educate and empower gamers with periods to feel more confident as they pursue esports and break down gender (and period!) stigmas, Tampax will host the first-ever Tampax Gaming Fest live on Friday, April 16 at 8 p.m. EDT on Twitch via KittyPlays’ channel and across VENN streaming channels“We [Tampax] were happy to learn so many talented female gamers are fueling the growth of esports, but concerned that many in this community still consider period conversations taboo,” says Camille Zahniser, Brand Director of North America Tampax. “We’re excited to support these extraordinary players and help break down period stigmas through an event that will unite them, foster their continued success, and inspire future gamers.”Tampax Gaming Fest will host a virtual panel featuring top gamers, Katherine Gunn (aka KatGunn or MysticGunn) and Rumay Wang (aka itsHafu) and multi-media personality Erin Ashley Simon, to unite and educate female gamers, and all gamers with periods, through shared experiences. With Twitch influencer Kristen Michaela (aka KittyPlays) as the moderator, this group will discuss their experiences as women in a male-dominated industry, the power women can harness when they learn more about themselves and their bodies, and most importantly, how to live life without limits. Tampax aims to normalize period conversations in esports through support and unity – giving gamers a deeper understanding of their menstrual cycles and how to unlock their power, whether to improve performance or build stronger relationships in gaming.