For those of us who like to shave as we game...... Here you go ....  the Gilette Gaming Alliance.
  
 
https://www.businesswire.com/news/home/20210304005985/en/Gillette%C2%AE-Announces-the-Return-of-the-Gillette-Gaming-Alliance/
 

Gillette (NYSE: PG), the world’s leading expert in men’s grooming and pioneer in gaming and esports, announced today the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide. Gillette is leveling up the program in its third year, evolving its global approach to form an elite team of streamers from around the world. This year’s Alliance will be comprised of 11 streamers who will be creating custom content streams for their specific regions on Twitch, YouTube, and social media platforms.

The 2021 Alliance features its largest roster yet, comprised of gamers from the most countries to date. New for this year, the Alliance will co-stream together in smaller groups and share audiences at various times throughout the year. The Alliance will be talking about their shaving routines and personal style, as well as Gillette’s newest innovations and core products such as ProGlide, SkinGuard, and the recently launched US-based Planet KIND. Additionally, the popular Bits for Blades program, will also return in 2021 to provide fans the opportunity to earn Twitch Bits by buying Gillette products through Gillette.com.

Dr Lupo, one of the most recognizable streamers in the world and a Gillette veteran, returns after a huge 2020 where he helped sell out Bits for Blades, represented Gillette in the COVID-19 charity event Stream Aid with Twitch, and appeared in a Gillette commercial. Lupo is joined in North America by Alliance rookie Deejay Knight, who is a military veteran-turned-pro gamer and is exploding in the streaming community.

Alliance members from our 2020 roster, Elded and Alanzoka also return, representing Mexico and Brazil, respectively. Alliance members from our 2019 roster, CiccioGamer89 from Italy and Papaplatte from Germany make their second appearance on the GGA roster. This year, Gillette is partnering with streaming record holder theGrefg representing Spain, Locklear from France, Buster from Russia and Formula 1 auto racing star gamer Lando Norris from the UK. Japan will have a representative named at a later date.

“Esports and gaming continue to explode in popularity, especially through the challenges of the pandemic. It has been incredible to see the growth of the Gillette Gaming Alliance and we are excited to add this great roster of talent to our legacy in gaming and esports,” said Gary Coombe, CEO of P&G Global Grooming. “We are proud to continue providing Alliance members, players and consumers with a world class grooming regime to help them face every day, and every game, with confidence.”

“I’m truly honored to continue my partnership with Gillette,” said Dr Lupo. “I look forward to building on the successful streams and events we’ve created together, including our work on my charity efforts. I admire Gillette and use their products every day, and truly believe in the values they uphold.”

 
Obviously it isn't about shaving while you game, but the headline was just so weird to me.  I had to post this .
--------------------------------
 
UPDATE 4/13/2021
see post # 10 for a new addition to the esports teams

Meh, stopped buying gillette.....
 
pc garbage they push annoys me
 

 
More craziness in the world of gaming.    

aka_STEVE_b
For those of us who like to shave as we game...... Here you go ....  the Gilette Gaming Alliance.
  
 
https://www.businesswire.com/news/home/20210304005985/en/Gillette%C2%AE-Announces-the-Return-of-the-Gillette-Gaming-Alliance/
 
 

Next up.  The gamers toilet. Poop while you shoot.

They gotta get people to shave somehow. Remote work is probably killing their margins.

Interesting and not so interesting at the same time... gaming has been in the mainstream for awhile now, its not an industry that's been dismissed; just look at the hole market watch with Gamespot/stop (whichever). Almost every movie has had games made of it, and we see the AAA titles during super-bowl prime-time etc.
 
It's a form of entertainment that has also capitalized on the pandemic, no need to sit in a theatre and risk COVID19, and some of these titles have incredible stories to tell. Not to mention titles like kerbal Space Program having enough realism to not only fry modern CPUs, but also teach true to life orbital-mechanics and be used in schools across the world to teach physics. Hell I even know of a couple guys at JPL that play around with it.
 
What I'm saying is, gaming is a valid form of entertainment, and pushes boundaries; I believe it really pushed equal rights looooooong before TV/Movies were comfortable doing so, through story telling. Don't mean to get political, but there's a lot of quality entertainment to be experienced in certain titles. It's only natural that other markets want to gain some of that traction.
 
Lastly, though gamers can be a little "goofy" or "odd" (myself included) at times, I find them to be some of the most genuine and charismatic people; usually the first to step in and help both in a gaming world and in RL. Just sayin'... more gaming, less war/politics, we'd be a much happier people. 
 
Game on!
 
Edit: Now the Tampax co-op, is fine but... lots of jokes to be had..."We're out for blood"..."Stick it to ya"..."Pew Pew Pew"...some cringe worthy stuff.

Gillette is desperate for shaving to return in popularity. Between more people working from home and a return of beards, they're grasping at straws.

I would like to see Gillette focus more on the merits of their products rather than jumping on what their advertising department perceives as trendy.

i need Beards Gaming and Beers 

Theyre gonna make discs that break after 2 weeks of use, anything but gillette 

What they really need is support the gaming community with deodorant. I have smelled a few and heard horror stories from gaming tournaments.

Gillette, the most obsolete a man can get.

You have no idea how much im gaming on toiled since launch of game pass cloud option :)

Incidentally I need to shave soon.

Speaking of shaving. Anyone use a double edge safety style razor?