rjohnson11
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https://www.techpowerup.com/298812/usd-70-is-the-new-usd-60-ubisoft-on-aaa-game-pricing-going-forward Ubisoft stated that USD $70 will be the new norm for pricing of its AAA game titles going forward. Count this as 16.6% inflation over the $60 ($59.99) that was normal for AAA games a few years ago. Ubisoft CEO Yves Guillemot, in an interview with Axios, stated that $70 would be considered the default for the publisher's big AAA releases across platforms. This would make $70 the base price for the "Standard Edition." Various premium editions and season passes would be priced higher. NBA 2K21 became the first title with its standard edition priced at $70 in August 2020. Ubisoft will effect the $70 pricing on the upcoming "Skull and Bones," which releases this November. Inflation is really jacking up prices for everything.
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Chaos_21
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 07:47:01
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Making money hand over fist is the main topic at shareholders' meetings.
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transdogmifier
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 07:56:41
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annnnd....I won't be buying anything new anymore....will wait for a few months and buy it on sale for 39.99 (what it's actually worth)
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harley262
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 10:16:03
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lol $10 more, i better roll some pennies. games have been $60 for 20 or 25 years, im ok with a price increase.
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rjohnson11
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 10:30:10
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Maybe I'll just stick to older games for now.
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transdogmifier
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 11:10:47
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harley262 lol $10 more, i better roll some pennies. games have been $60 for 20 or 25 years, im ok with a price increase.
And there's the reason they keep raisin' it slowly......"10 bucks isn't too much"..it's not the 10 bucks, man..it's the 30 dollars over 3 years. No thanks. "If you don't want the frog to know it's being cooked, just slowly increase the temperature...."
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harley262
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 16:12:45
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yaymz
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 16:39:24
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I don't know how many of you grew up in the 80's, but I can clearly remember saving up for Nintendo carts that were $59.99 back in the day. The thought that 30+ years later and games are pretty much the same price baffles me. That said, I'm actually okay shelling out $70 if we're talking about an actual AAA title that is going to get hours/days worth of play time and a good entertainment ROI. It costs about that much to take the wife to see a 2 hour movie (not including dinner). The question is, can Ubisoft create any AAA titles that people are willing to pay for? I don't know that rehashing the same old franchises is the best route, but the consumers will be the ultimate judge if Ubisoft's product is worth the price tag. In a world where publishers put their games on Epic/Steam for free, it may be a hard pill to swallow, so Ubisoft is going to need to up their game if they are serious.
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Hoggle
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/13 23:09:33
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I have mixed feelings since it’s not something physical anymore and we have so many great games on PC. I can play a game I have never played before that is a couple years old for $29 or less. The Steam sales always get me to buy a few games.
At the same time some games I really can’t wait to play and feel I would pay $70 for.
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redteamgo
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/17 12:44:59
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i can easily afford it but will never buy a game at release again after forza horizon 5 and rdr2 i'm done with the bug n patch bs production cycle. when it hits GOG in 3 years, i'll buy it for $5
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GaianElite
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/17 15:01:12
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Is there one Ubisoft game worth $70, let alone $60?
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blackforce
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/17 18:54:58
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No game is worth over $30 but you are going to buy them anyway so what's the fuss about
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donta1979
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/17 21:01:42
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Thankfully Epic gives away a lot of Ubisoft's games... I have not bought a Ubisoft title in a long long time. Nor do I plan to probably ever again.
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rblaes_99
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/19 11:03:15
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i like to look at the relative price per hour of entertainment and video games have always given the most bang for the buck, even if they were $100 each. (which many are with the DLC and season stuff)
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revenantx02
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/20 15:10:12
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I miss complaining about $40 games, and $20 before that
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bdary
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/20 17:44:05
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I've enjoyed several of the Assassins Creed games. A few of them I played through multiple times. Certainly got my money's worth.
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Flybye
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/20 21:36:46
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If the game has 100+ hours of content, I wouldn't mind it. I wouldn't even mind paying $100. Where else do you get that type of entertainment return? An IMAX 2 hour movie is about $10 per hour. Home rental for a 2 hour movie is about $2.50 per hour. A live Comedian can easily go past $50 an hour. Far Cry 6 can get you about $1 per hour if you are a completionist. Ghost Recon comes out to about $0.50 an hour. Atari 2600 games were about $20 in the late 70s/early 80s which puts it at $82 in today's money. I paid $60 for Unreal Tournament 2004 in 2004 which is about $94 today. $70 seems perfectly acceptable.
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rblaes_99
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Re: $70 is the New $60: Ubisoft on AAA Game Pricing Going Forward
2022/09/21 09:46:12
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Flybye If the game has 100+ hours of content, I wouldn't mind it. I wouldn't even mind paying $100. Where else do you get that type of entertainment return? An IMAX 2 hour movie is about $10 per hour. Home rental for a 2 hour movie is about $2.50 per hour. A live Comedian can easily go past $50 an hour. Far Cry 6 can get you about $1 per hour if you are a completionist. Ghost Recon comes out to about $0.50 an hour. Atari 2600 games were about $20 in the late 70s/early 80s which puts it at $82 in today's money. I paid $60 for Unreal Tournament 2004 in 2004 which is about $94 today. $70 seems perfectly acceptable.
this is exactly my point above. Dollar:Hour ratio. video games, even at $100+, are still the most bang for the buck.
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