https://www.hardocp.com/news/2019/01/13/nvidia_unlikely_to_help_retailers_cut_excess_mainstream_gpu_pricing/ NVIDIA hopefuls believe the company could lower prices by way of rebates to quicker reduce excess inventory, but CFO Colette Kress has dispelled that fantasy somewhat, noting software bundles are the "popular" option. Rebates aren’t an impossibility, but the company has "very little control over inventory pricing in the channel, as it’s in the hands of retailers." Kress says prices will normalize in January, but excess GPUs will remain for one or two quarters.