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AnsweredHot!EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards

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austin86
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2022/09/16 22:14:22 (permalink)
https://www.anandtech.com/show/17578/evga-and-nvidia-to-split-evga-wont-make-nextgen-nvidia-cards

In a move that will have significant repercussions for the video card industry in North America and Europe, EVGA today has announced that the company is parting ways from NVIDIA. As a result, the company will not be producing video cards based on NVIDIA’s next-generation of GPUs – and won’t be immediately switching allegiance to AMD or Intel, either. Consequently, NVIDIA is losing their largest add-in board (AIB) in North America, and the broader North American video card market is losing one of its biggest and best-known vendors.


the heck??? can’t be true.


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Killmur
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/16 22:30:09 (permalink)
I predict, and this will more than likely end up happening anyways, that this may be the start of the end for Nvidia‘s future partnership with other AIBs. Considering how Nvidia has been acting over the years and how they went full greed mode during the pandemic this whole situation may end up being a wakeup call to the other AIBs to consider abandoning Nvidia. In fact if anything, if Intel does pull off a miracle with their GPUs I can see Nvidia’s partners dropping them for Intel.


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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 00:15:16 (permalink)
NVIDIA has been treating its partners unfairly in my personal opinion. This news didn't surprise me at all. 

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 00:27:09 (permalink)
rjohnson11
NVIDIA has been treating its partners unfairly in my personal opinion. This news didn't surprise me at all. 




Yep and I wasn’t surprised really by this news either however it did answer a nagging question in the back of my mind as to why EVGA in the last couple of months had deep discounts on their GPUs. They even upped the industry standard 2 per to 5 per household. They want to badly clear out stock.


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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 00:36:01 (permalink)
Loosing 80% of a company's revenue is the most idiotic thing I have ever heard of. 
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 01:06:01 (permalink)
rjohnson11
NVIDIA has been treating its partners unfairly in my personal opinion. This news didn't surprise me at all. 


AMEN! Theyve been doing that since the 8800's, slowly squeezing them out with crazy demands on stock etc... I heard some grumblings about this a week or two ago and thought it was just part of the rumor mill, but def sad to see it was truth. With the way the economys are about to tank around the world in a big way i think evga probably made a good move if nvidia were hurting them that bad. Rough times are comin fast for us all.

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 01:28:38 (permalink)
rjohnson11
NVIDIA has been treating its partners unfairly in my personal opinion. This news didn't surprise me at all. 


How can board partners really compete with the NVIDIA Founders Edition which is at MSRP? Companies have to buy the chips and then build coolers to handle an overclocked board. NVIDIA will make a profit while a board partner like EVGA, MSI or ASUS could lose money.

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 02:08:22 (permalink)
Its bad news when im in to watercooling and is the only company that has a good warranty support.
I hope that EVGA expand the motherboard lineup(AM5?) and availability so we can keep supporting the company.At least in my country you cant buy them only gpu.
EVGA.eu site has never any motherboards on sale so no help there.
 
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 04:41:16 (permalink)
Hoggle
rjohnson11
NVIDIA has been treating its partners unfairly in my personal opinion. This news didn't surprise me at all. 


How can board partners really compete with the NVIDIA Founders Edition which is at MSRP? Companies have to buy the chips and then build coolers to handle an overclocked board. NVIDIA will make a profit while a board partner like EVGA, MSI or ASUS could lose money.



I was always willing to spend more on the AIB card because I always felt that they would be an improvement over the founders.  I had one founders edition card with EVGA on it...back in the 10 series day.  I upgraded to a 1080 TI and it blew the doors off the founders with higher clocks and much lower temps.  Founders=you get what you pay for.   For me...the extra $$$ spent on an EVGA card gave me peace of mind knowing that the card would be cooler....a tick faster and that if I had a problem...EVGA would be there to back me up.   I can honestly say that my opinion of Nvidia is at a pretty low point.  Hoping AMD does to them what they are doing to Intel.

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 04:41:53 (permalink)
Please avoid politics when posting as this is not allowed. In addition please post on topic of the OP. Off topic posts can be deleted. 

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 05:08:29 (permalink)
Yes the news is shocking "No new GPU from EVGA

I found out about this News, the same way as everyone else - once EVGA Jacob posted & then watched those 2 Videos
 
After watching those videos, the Divorcy between EVGA & Nvidia was apparently a long time coming ... one sided relationships seldom end well
 
That - Nvidia withheld the Drivers from AIB, before launch --> & "press drivers" went to reviewers First - is outlandish behavior from Nvidia.

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 05:53:24 (permalink)
This has to be a real kick in the teeth to K|NGP|N (Vince) and TiN.
 



 
 

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ty_ger07
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 06:29:49 (permalink)
skydive
This has to be a real kick in the teeth to K|NGP|N (Vince) and TiN.
 

TiN parted from EVGA long ago.

Edit: Exaggeration maybe? Over 2 years ago.
post edited by ty_ger07 - 2022/09/17 06:38:10
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chrisdglong
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 09:53:01 (permalink)
Well, guess it’s off to Asus. I was only buying video cards from EVGA and nothing else. I was also only buying EVGA video cards about 50% of the time (used to be 100% of the time years ago). EVGA has went down over the years, in my opinion, and so this is not a real big loss for me. I will miss the queue though, as buying cards anywhere else over the last two years was very difficult.

I hope they’re able to eventually come to an agreement, which is probably what EVGA is looking for anyway and why they don’t have plans to sell AMD and Intel cards. This is a pressure move.
post edited by chrisdglong - 2022/09/17 09:55:08
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 10:05:25 (permalink)
I was ready for an evga 4090, it's sad that won't be happening. According to the products page my first evga card was an 8800GTX in 2006. I was particularly impressed by how they were pretty much the only vendor to come up with a reasonable queue system back when supply/demand went haywire in 2020 (which is how I got my 3090).
Wonder where I'll go for video cards now, the idea of a FE leaves a bad taste, plus I've preferred hybrids for the last few gens.
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 11:30:34 (permalink)
This is sad news simply because I stopped buying AMD more than a decade ago, and don't intend to ever go back, but I have since purchased exclusively EVGA video cards. They are the best quality and the only brand that offered acceptable warranty service. The poor warranty service and lackluster quality control of their competitors is something I find totally unacceptable.

I hope this actually turns into a mutiny with other AIB partners joining EVGA in walking away from mickey mouse profit margins and being subservient to companies like NVIDIA and AMD. They call them partners and treat them like puppets and I think it's overdue for that to come to an end.

I'm proud of you EVGA, for having the gonads to draw first blood.


 
Killmur
I predict, and this will more than likely end up happening anyways, that this may be the start of the end for Nvidia‘s future partnership with other AIBs. Considering how Nvidia has been acting over the years and how they went full greed mode during the pandemic this whole situation may end up being a wakeup call to the other AIBs to consider abandoning Nvidia. In fact if anything, if Intel does pull off a miracle with their GPUs I can see Nvidia’s partners dropping them for Intel. 
100%... I have been saying it for a long time. The Green Goblin is friends to no one. I think they make the better product, but they are dishonest, conniving, self-serving manipulators who are unworthy of anyone's trust or admiration. You don't want to necessarily have to do without the best product, but sometimes I think it would be a justifiable sacrifice that would be beneficial in the long run... painful in the short term. And, no... I don't think Team Red is any better. They're just as bad, but more secretive of their ulterior motives and they offer an inferior product.
 
 

post edited by Mr. Fox - 2022/09/17 12:12:49

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 12:58:11 (permalink)
I hope EVGA will continue with AMD because I've been with only GeForce cards the last several generations purely because of EVGA...  I've come to trust their after-market tech support and that's not just to blow smoke up their ass, graphics cards are a significant luxury item to me and hard to replace if they break so that reliable warranty with several years on it has saved me twice before.
 
I really hope this company will continue.

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dragomirc
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 13:52:47 (permalink)
Mr. Fox
I'm proud of you EVGA, for having the gonads to draw first blood.

There is nothing to be proud of.
Killing a company because a childish ego of aging CEO is unacceptable in today's business.
NVidia is one to dictate terms of business, as they made a crucial part. AIBs cannot produce a card without it. Period.
Smart and successful CEO should find a way to answer all challenges, protect company, not to hide under "disrespect" card.
Business means be ruthless in making a money, not be respected and broken.
 
EVGA quality/reliability/support legacy was built over a 2 decade but destroyed in a minute. How sad and upsetting. 

EVGA GPU diminishing is hurting me.
#18
owcraftsman
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 13:53:42 (permalink)
Sad, I agree things have been bad with Nvidia as far back as NF4 chipset when they parted company with AMD. EVGA was contractually denied making AMD GPU where others were not. I always thought that was unfair. Now they have split it opens the door, but I doubt it will happen. Nvidia has made EVGA look bad many times with their BS media hype/lies. One can only wonder why now, What really happened, What straw broke the camels back, with those engineering samples? Buyers beware. If there was something really outstanding to offer they would still be in the game.
post edited by owcraftsman - 2022/09/17 13:57:15

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ty_ger07
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 14:16:07 (permalink)
owcraftsman
Sad, I agree things have been bad with Nvidia as far back as NF4 chipset when they parted company with AMD. EVGA was contractually denied making AMD GPU where others were not. I always thought that was unfair. Now they have split it opens the door, but I doubt it will happen. Nvidia has made EVGA look bad many times with their BS media hype/lies. One can only wonder why now, What really happened, What straw broke the camels back, with those engineering samples? Buyers beware. If there was something really outstanding to offer they would still be in the game.

I don't think it has anything to do with the Engineering samples or anything to do with the upcoming silicon. According to the report, EVGA made this decision 5 months ago when NVIDIA squeezed their profit margins to negative valuea, and NVIDIA didn't offer any assistance.
NVIDIA makes more and more profit, AIBs make less and less. NVIDIA is squeezing it out of their board partners. This was inevitable.
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Stardust_One
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 14:27:33 (permalink)
It's like a little shock. EVGA was an authority in GPUs.
 

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Mr. Fox
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 14:42:55 (permalink)
ty_ger07
I don't think it has anything to do with the Engineering samples or anything to do with the upcoming silicon. According to the report, EVGA made this decision 5 months ago when NVIDIA squeezed their profit margins to negative valuea, and NVIDIA didn't offer any assistance.
NVIDIA makes more and more profit, AIBs make less and less. NVIDIA is squeezing it out of their board partners. This was inevitable.
I totally agree and hope we see other AIBs following their lead. Maybe a good old fashioned mutiny or revolt from multiple AIBs will inflict enough pain to make them straighten up and fly right.
dragomirc
Mr. Fox
I'm proud of you EVGA, for having the gonads to draw first blood.

There is nothing to be proud of.
Killing a company because a childish ego of aging CEO is unacceptable in today's business.
NVidia is one to dictate terms of business, as they made a crucial part. AIBs cannot produce a card without it. Period.
Smart and successful CEO should find a way to answer all challenges, protect company, not to hide under "disrespect" card.
Business means be ruthless in making a money, not be respected and broken.
 
EVGA quality/reliability/support legacy was built over a 2 decade but destroyed in a minute. How sad and upsetting. 
I respect that you have a different view. I am sad I won't be able to buy GPUs from EVGA going forward, but still glad they are no longer kissing NVIDIA'$ butt and taking the abuse. If they are losing money or not making enough to justify the effort, there is no point in doing it. The disrespect and shifty and unfair manner of dealing with "partners" needs to be called out. Kudos to EVGA for calling balls and strikes. If NVIDIA doesn't care, that just reinforces what kind of scummy outfit they really are. Being the best or offering the best products doesn't make it OK to be scummy and underhanded. Status quo and normalcy are not synonymous with decency and respectableness. I think we are overdue on redefining normalcy and status quo in this industry.

post edited by Mr. Fox - 2022/09/17 14:52:10

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#22
atfrico
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 15:07:49 (permalink)
So dont like the cookie crumbles comment? Well it is what it is but id been saying it before. 😼
That is the level of business practice Nvidia does to their partners. Like it or not is done. 🙃
Now it is up to their loyal EVGA customers to put their opinions out there. Blame Nvidia and not EVGA. EVGA has spent a good chunk of marketing money to put Nvidia out there and now that Nvidia doesn't need EVGA this the result.
Nvidia keeps proving me right over and over.🤓

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 15:12:21 (permalink)
Does anyone remember 3DFX?  They did their 3rd party board manufacturers dirty and well... that didn't go well for them.  If EVGA starts building AMD cards, plenty of EVGA fans will follow myself included.

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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 15:13:12 (permalink)
Mr. Fox
I respect that you have a different view. I am sad I won't be able to buy GPUs from EVGA going forward, but still glad they are no longer kissing NVIDIA'$ butt and taking the abuse. If they are losing money or not making enough to justify the effort, there is no point in doing it. The disrespect and shifty and unfair manner of dealing with "partners" needs to be called out. Kudos to EVGA for calling balls and strikes. If NVIDIA doesn't care, that just reinforces what kind of scummy outfit they really are. Being the best or offering the best products doesn't make it OK to be scummy and underhanded. Status quo and normalcy are not synonymous with decency and respectableness. I think we are overdue on redefining normalcy and status quo in this industry.
 

I like your stand regarding honesty, decency, and respect. I used to have the same point of view. But life schooled me that sometimes you need to bend in order not to crack.
At the end of the day, I remember this Darwin's quote:
"It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself."
Just replace word "species" with CEO 

EVGA GPU diminishing is hurting me.
#25
kougar
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 15:57:26 (permalink)
dragomirc
I like your stand regarding honesty, decency, and respect. I used to have the same point of view. But life schooled me that sometimes you need to bend in order not to crack.
At the end of the day, I remember this Darwin's quote:
"It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself."
Just replace word "species" with CEO 




You should probably actually read the Anandtech article then. EVGA spent the last decade bending... but you can't run a company selling products at a net loss. Go look at the JPR gross margin chart in the article.


Have water, will cool. 
#26
dragomirc
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 17:11:17 (permalink)
kougar
 
You should probably actually read the Anandtech article then. EVGA spent the last decade bending... but you can't run a company selling products at a net loss. Go look at the JPR gross margin chart in the article.

EVGA spent the last decade bending...
Fine, and what they do?
Did CEO create a plan B? Nope!
Did they offer AMD to do their cards (not just motherboard)
How about talk with Intel graphic design team (who suck by the way)
How about call other AIB Partner to crack on profit margin downfall.
Who miscalculated production costs, so they sell a product at a net loss?
Who was greedy to hold forever overpriced products?
I can't tell you how complex is this EVGA downfall, but imho EVGA leadership failed.
 
If this is solely NVIDIA's fault, other AIB will cancel Nvidia soon, right?

EVGA GPU diminishing is hurting me.
#27
Grey_Beard
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 17:54:18 (permalink)
dragomirc
Mr. Fox
I respect that you have a different view. I am sad I won't be able to buy GPUs from EVGA going forward, but still glad they are no longer kissing NVIDIA'$ butt and taking the abuse. If they are losing money or not making enough to justify the effort, there is no point in doing it. The disrespect and shifty and unfair manner of dealing with "partners" needs to be called out. Kudos to EVGA for calling balls and strikes. If NVIDIA doesn't care, that just reinforces what kind of scummy outfit they really are. Being the best or offering the best products doesn't make it OK to be scummy and underhanded. Status quo and normalcy are not synonymous with decency and respectableness. I think we are overdue on redefining normalcy and status quo in this industry.
 

I like your stand regarding honesty, decency, and respect. I used to have the same point of view. But life schooled me that sometimes you need to bend in order not to crack.
At the end of the day, I remember this Darwin's quote:
"It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself."
Just replace word "species" with CEO 


I would say this is what is happening. No where in Darwinism does it say that the species or the CEO has to succumb to the needs, greed of another and take whatever is given to them.

True leaders see the change before others and make the corrections. Only time will tell, but many are making the point about the CEO. Given the fact that this is a “private” company means that the CEO can say, “We are done with making GPUs, we are now a greeting card company.” Who are we to say this is wrong. In 3 years they could be the biggest and best greeting card company on the planet.



#28
Grey_Beard
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 17:58:11 (permalink)
dragomirc
kougar
 
You should probably actually read the Anandtech article then. EVGA spent the last decade bending... but you can't run a company selling products at a net loss. Go look at the JPR gross margin chart in the article.

EVGA spent the last decade bending...
Fine, and what they do?
Did CEO create a plan B? Nope!
Did they offer AMD to do their cards (not just motherboard)
How about talk with Intel graphic design team (who suck by the way)
How about call other AIB Partner to crack on profit margin downfall.
Who miscalculated production costs, so they sell a product at a net loss?
Who was greedy to hold forever overpriced products?
I can't tell you how complex is this EVGA downfall, but imho EVGA leadership failed.
 
If this is solely NVIDIA's fault, other AIB will cancel Nvidia soon, right?


How do you know there is no Plan B? Because a video says there is none? What?!?!

Nothing you say is even close to reality. It seems you are taking even more of your conjecture and running with it.

None of us where in those board room discussions.

Life will also show you that perceptions and reality are often parallel planes.



#29
aberkae
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Re: EVGA and NVIDIA To Split: EVGA Won’t Make Next-Gen NVIDIA Cards 2022/09/17 18:15:07 (permalink)
This is unexpected and unfortunate. Just look at the Reddit thread a lot of loyal fans. I have been here since 8800 ultra days, 285 ftw. 480s sc in sli, 580 classified, 690 classified, 980 ftw, 1080ti xc2 hybrid, 2080ti XC3 ultra hybrid and now 3090 xc3 ultra hybrid. You will surely be missed!
Hey if you jump into the monitor business make sure it has dp 2.0 standard 😉. I love EVGA baby!


My rig:
Core i7 980 @4.3 ghz
Gtx 690
Corsair obsidian 800D case
ASUS  Rampage III extreme ROG 
Corsair Dominators: 6GB 2GHz, 7-8-7-20, 
Antec TPQ 1200 psu
corsair h50 cooling  
Crucial c300 256g sata 6gbits/s SSd  
screen asus vg278h 120hz 3 vision 2.0 monitor

  




#30
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