LPHTV213
the problem here... for those that are stating do right by us "we're long time customers... you owe us.. **** evga, do this for us, and then we'll be happy and stay with evga otherwise im leaving. <- these customers won't ever be happy with what they have and will always want more. (not just in regards to a gpu) "you can't use baseless threats of going to another vendor as leverage..." lol, go to asus, zotac, msi... you think you'll find a company who tries to "troubleshoot" the way evga does?

"if you give a mouse a cookie....... it's going to ask for a glass of milk."

Asus knew to put a cooling bar/pad over the VRM from day one on there non-standard cooling solution.

Squall_Rinoa86
well, considering I have been on the fence to buy a 1070 for now. FTW2 is going to be the one I buy. I'm personally not mad, wasn't mad when my 970 FTW's had a FTW+ around the time when I finished buying both of my 970's.

Suck it up, it happens, tech advances, things change. That's the price we pay for staying in the loop on technology. Stop whining and accept that you didn't wait. Technology advances doesn't wait on you and EVGA doesn't owe you anything for your product being "inferior" to you.

You cant go and complain to your car dealer for buying a 2016 model a month before the 2017's come out. Same concept.

 
No one denied the fact that technology advances. But the timeline between the operational issues of EVGA products and the potential iCX release with the attached slogan (how many times does this faux pa need to be pointed out before you people understand this) is controversial and definitely open to debate.
 
People shouldn't have to wait, nor shoudl they have to suck anything up. EVGA branded their 1070/1080 SC's, FTW's etc... as efficient, quiet, cool and an assortment of other things and failed to deliver. iCX will create resentment. Accept it and deal with it. This is EVGA's blunder whether you can admit it or not.
 
And this has nothing to do with inferiority. This is about resale and longevity. These cards have the potential for early necrosis. This negates the products value to its customer.

Squall_Rinoa86
EVGA has worked to make the product work, fix issues, and continued to provide support. They don't owe you a replacement. They have supported you beyond reasonable doubt.

they COULD recall the product outright, sure. Is it feasible? Nope. Because they offered the thermal pads free, which they choose to go that route instead of recalled the products. There-for they aren't liable or required to replace your card with a FTW2.

 
Clearly...you don't understand the situation. Although they have been working hard to provide a solution for their customers it wasn't the right one. First a BIOS with an aggressive fan curve which rendered one of the cards main selling points, noise level, completely redundant. Not a good solution. Then they provided thermal pads which customers had to install themselves. Not a good solution. Just because someone works hard for you doesn't mean they're helping you. Their solutions were inexpensive which was the entire point of their implementation.
 
Now, a few months later a new cooler is being touted as "Safer" and will provide the consumer "Peace of Mind". Do...do you really not see the problem with this picture?
 
And you're absolutely right. They don't owe me a replacement. Because I never bought a VGA from EVGA. But certain customers that own a troublesome 1070/1080 will, undoubtedly, feel different given the chain of events that has transpired. I dealt with VW over my car in a similar fashion. The way I was treated ensured that I will NEVER buy another POS Mexican assembled Volkswagen. Oh they gave me all sorts of free stuff, and rudimentary fixes, but it never truly resolved my problem. However, they NEVER made me change a part myself. They did so at dealership locations and provided proof of the work completed, along with part numbers and dates.
 
But their mucking about did eventually catch up with them when Dieselgate was uncovered. Although my car was not part of that debacle I'm happy to see them have to pay other, loyal customers money for their incompetence. I don't wish this on EVGA. They are a good company but, they did in fact screw up, here. How they proceed from this point forward is up to them.

So would everyone that has an issue with the new cooler not being available for purchase, have been happier if EVGA had just called it ACX4 ?
 
"New and improved" happens all of the time and quickly in the computer & electronics world
 
CES is a major annual event and Mfg keep designs under wraps, so the announcement does not get leaked
 
Is last years car worthless if the mfg make the new one with more HP and better gas mileage ? NO
 

I wonder if EVGA knew this was going to happen when they show cased these cards at CES. They should have just showcased the coolers... Said they will be on the next GPU release. I hope they don't do anything for those of you complaining. I for one am not, and I own two of the supposed "faulty dangerous" cards. I haven't applied the thermal pads, haven't even thought about requesting them, didn't apply the pointless BIOS either.

The ACX 2.0 and acx 3.0 were the same, aside from fan speed and shroud/lights. The heat spreader was slightly different on a few base models, but the same heat plate was used on the ftw and Classified cards for at least 3 generations. It was never an issue until the fan speed was reduced too far. After the update, it was clearly shown that the noise level was nowhere near what was initially claimed, and the fan speed was far slower than the initial claims that were made when the bios update was announced by gamer nexus.

The slogan is a little strange after everything that has happened, but this clearly addresses the sagging that has always been an issue due to large coolers weighing down on the pcb and causing issues. I am most interested to see what pcb changes have been made with the "2" series.

panzlock

Cool GTX
So would everyone that has an issue with the new cooler not being available for purchase, have been happier if EVGA had just called it ACX4 ?
 
"New and improved" happens all of the time and quickly in the computer & electronics world
 
CES is a major annual event and Mfg keep designs under wraps, so the announcement does not get leaked
 
Is last years car worthless if the mfg make the new one with more HP and better gas mileage ? NO
 

No. You don't seem to be able to grasp the current issue, here.
 
"Game with Safety and Peace of Mind" following a heat/VRM/VRAM?etc... issue is NOT A GOOD IDEA!!!!! This slogan, along with the iCX showcase time frame is what has created belligerence.
 
The announcement was not leaked, was it?
 
Last years car is not worthless. Updates are expected. And much like here, defects in cars are expected to be resolved efficiently. Through, for example, recalls of which I had experienced several.

That's the main point.

You don't see any one else making safety updates to supposedly "safe" 10 series cards.  They did it right the first time.  So, the ACX 3.0 cards has to be severely flawed if it had to come to this "update".

 
Deleted

For me, I dont care about this new cooler, I know I will be ok with my actual but this sentence, this is a stupid move from evga ! 
 

"Game with Safety and Peace of Mind"
 
As apposed to what?
 
As I'm meh regarding whether a new super duper cooler is brought out. This strap line will annoy many. I for one think its tasteless and tactless.

panzlock

Cool GTX
So would everyone that has an issue with the new cooler not being available for purchase, have been happier if EVGA had just called it ACX4 ?
 
"New and improved" happens all of the time and quickly in the computer & electronics world
 
CES is a major annual event and Mfg keep designs under wraps, so the announcement does not get leaked
 
Is last years car worthless if the mfg make the new one with more HP and better gas mileage ? NO
 

No. You don't seem to be able to grasp the current issue, here.
 
"Game with Safety and Peace of Mind" following a heat/VRM/VRAM?etc... issue is NOT A GOOD IDEA!!!!! This slogan, along with the iCX showcase time frame is what has created belligerence.
 
The announcement was not leaked, was it?
 
Last years car is not worthless. Updates are expected. And much like here, defects in cars are expected to be resolved efficiently. Through, for example, recalls of which I had experienced several.

People grasp your POV. What you don't seem to grasp is your POV is your opinion. I think it is odd that you're making the argument that WORDS are creating belligerence. The belligerence is in the mind of those who have made a choice to interpret the ad as you have. No more no less. Personally, I don't believe it was smart marketing given the prior outrage...which seems to have reignited the outrage in the same group.  As a reflection upon the prior product, that is also in the mind of the reader.

HeavyHemi
People grasp your POV. What you don't seem to grasp is your POV is your opinion. I think it is odd that you're making the argument that WORDS are creating belligerence. The belligerence is in the mind of those who have made a choice to interpret the ad as you have. No more no less. Personally, I don't believe it was smart marketing given the prior outrage...which seems to have reignited the outrage in the same group.  As a reflection upon the prior product, that is also in the mind of the reader.

......But it's NOT my opinion. This iCX slogan is being interpreted that way because it is there to be interpreted that way given the controversy surrounding ACX 3.0. I'm basing my comments on the issues surrounding ACX with data provided by testers, the response and reaction of EVGA to provide a solution, constant berating of the 1070/1080 family by consumers and the recent surfacing of iCX and the epithet to which it is bound. Maybe I should have made this clear sooner.
 
The "opinion" counter-argument has lost its novelty. You'll have to contribute a more comprehensive argument for the reason EVGA chose to campaign iCX with his slogan. What other reason could EVGA have to use this phrase? It can't possibly be in response to Zotac, or MSI (The only other card I have read about "exploding"), or ASUS or Gigabyte since these competitors didn't sell a product that was deemed unsafe. Hence it must have been a response to the scrutiny EVGA is suffering directly, but in what context? What are we missing?

For me the overheating issue wasnt so bad that we think and even without bios or pads, the temperatures were fine...
 
the slogan is the biggest mistake that evga made in all this story 

ilyama
For me the overheating issue wasnt so bad that we think and even without bios or pads, the temperatures were fine...
 
the slogan is the biggest mistake that evga made in all this story 

I actually do agree with that. It was inept. The other conspiracy theories just make me chuckle.

CoriolisAffectment

HeavyHemi

ilyama
For me the overheating issue wasnt so bad that we think and even without bios or pads, the temperatures were fine...
 
the slogan is the biggest mistake that evga made in all this story 

I actually do agree with that. It was inept. The other conspiracy theories just make me chuckle.

Hmm, inept?  Marketing is all about getting people to talk.  We're talking up a storm.  Looks brilliant from my seat.

Sure, but if they are talking about how you failed your latest health inspection...  In hindsight, it may have been better to not make it a part of your advertising campaign.