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AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors

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rjohnson11
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Tuesday, October 16, 2018 5:14 AM (permalink)
https://www.techspot.com/article/1725-cpu-price-watch-q4-2018/
 
AMD's first response to Intel's 9th generation Core "Coffee Lake Refresh" processors could be that of 5-10% price-cuts of its Ryzen "Pinnacle Ridge" processors across the board. These cuts could see the company's Ryzen 7 2700X priced just below the $300-mark. These cuts will be introduced not just by AMD, but also retailers. Good for the consumer in my opinion and the Coffee Lake refresh processors are overpriced. 
 


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    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Tuesday, October 16, 2018 1:42 PM (permalink)
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.
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    bill1024
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Tuesday, October 16, 2018 4:52 PM (permalink)
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.


    +1
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    #3
    seth89
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Tuesday, October 16, 2018 7:23 PM (permalink)
    They are taking back market share and making money for the first time in a decade, I don't think they're doing it wrong...
     
    Could they be adjusting for Zen2 7nm for Q1 2019?


    #4
    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Tuesday, October 16, 2018 7:46 PM (permalink)
    There is no reason for AMD to drop their prices any lower, AMD needs the money, it's a stupid move.
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    Cool GTX
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Tuesday, October 16, 2018 7:59 PM (permalink)
    kram36
    There is no reason for AMD to drop their prices any lower, AMD needs the money, it's a stupid move.




    Some companies are willing to buy market share & hope to move customer $$$ away from their competator's coffers
     
    Though its clear Intel has much deeper pockets

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    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Tuesday, October 16, 2018 9:15 PM (permalink)
    Cool GTX
    kram36
    There is no reason for AMD to drop their prices any lower, AMD needs the money, it's a stupid move.




    Some companies are willing to buy market share & hope to move customer $$$ away from their competator's coffers
     
    Though its clear Intel has much deeper pockets


    Seriously though, if you're an Intel customer and you're willing to pay Intel's prices, that $25 off a 2700X isn't going to sway you away from Intel. People that are going to buy the 2700X are doing it because of price, they were going to buy the $320 2700X over the $376 8700K anyways. It's just not a significant amount of money to the Intel buyer and it's not going to take away market share from Intel, but when you add it up for AMD that's a major amount of money for AMD to lose for no good reason. It's also really pushing AMD into a perceived lower class of product when the 2700X is not a low class processor. I'm seeing why AMD almost went bankrupt.
    #7
    Hoggle
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 1:07 AM (permalink)
    seth89
    They are taking back market share and making money for the first time in a decade, I don't think they're doing it wrong...
     
    Could they be adjusting for Zen2 7nm for Q1 2019?




    AMD has always been seen as the budget brand being far cheaper then Intel doesn't really help since people expect to get what they pay for. In a way being close to Intel in means they feel confident that they are worth that price. Cutting costs also lowers the profits made by AMD so they don't catch up with Intel.

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    #8
    atfrico
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 1:18 AM (permalink)
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.


    really?.
    It is tempting for those who still running i7 X58 chips and can easily upgrade to the 1 year old Ryzen. I, on the other hand, find this a very attractive/tempting offer to simply buy now and be done with my upgrade to DDR4 chip and memory till another year or so for me to upgrade.  Next year i am going to go crazy on the DDR4 memory size, i might jump to 32GB or 48GB from the start and buy 2 ssd. 
    It is also a tactic of common sense, much to many of the majority of human beings in this earth do not possess, about seeing an advantage/opportunity in their face and not taking advantage.
    Lower price to attract the consumer to you and not to the competition or just trying to get rid of the over stock of the Ryzen chip AMD has produced.

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    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 2:21 AM (permalink)
    atfrico
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.


    really?.
    It is tempting for those who still running i7 X58 chips and can easily upgrade to the 1 year old Ryzen. I, on the other hand, find this a very attractive/tempting offer to simply buy now and be done with my upgrade to DDR4 chip and memory till another year or so for me to upgrade.  Next year i am going to go crazy on the DDR4 memory size, i might jump to 32GB or 48GB from the start and buy 2 ssd. 
    It is also a tactic of common sense, much to many of the majority of human beings in this earth do not possess, about seeing an advantage/opportunity in their face and not taking advantage.
    Lower price to attract the consumer to you and not to the competition or just trying to get rid of the over stock of the Ryzen chip AMD has produced.


    Yes, really.
     
    If a $25 drop in price is what makes someone froggy and jump on the 2700X, they were never in the market for the 8700K anyways as I stated above.
     
    Hoggle
    seth89
    They are taking back market share and making money for the first time in a decade, I don't think they're doing it wrong...
     
    Could they be adjusting for Zen2 7nm for Q1 2019?




    AMD has always been seen as the budget brand being far cheaper then Intel doesn't really help since people expect to get what they pay for. In a way being close to Intel in means they feel confident that they are worth that price. Cutting costs also lowers the profits made by AMD so they don't catch up with Intel.


    Agreed. At some point AMD needs to stand on the merits of their product, not lower prices. AMD needs the money as they keep bouncing back and forth between making their graphics cards better or processors better. AMD took R&D money away from their graphics cards to get their processors at a competing level with Intel and AMD needs to cash in on their actions or they are going to be bouncing back and forth all the time and could get them in trouble. Right now AMD can't touch Nvidia and if Intel were to get their act together with their deep pockets they could bury AMD on the processor front.
    #10
    knightsilver
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 3:14 AM (permalink)
    Old AMD made better profits by under cutting Intel. Hopefully AMD can make some better numbers because of Intel's over priced low yields... 
    #11
    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 3:27 AM (permalink)
    knightsilver
    Old AMD made better profits by under cutting Intel. Hopefully AMD can make some better numbers because of Intel's over priced low yields... 


    Oh no no no. Old AMD about went bankrupt for falling so far behind the competition no matter how low the price was, people were not buying their products. Right now AMD is in the perfect spot to bank serious cash, there is zero need to lower their prices on their processors right now. Unless they know something more about Intel's incoming 9000 series processors that it has them worried, there is just no reason to lower their prices. I mean come on, Intel's 8 core/16 thread 9900k is $600 and AMD doesn't feel their 8 core/16 thread 2700X is worth half the price of the 9900k?
    #12
    HaywireHaywood
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 9:01 AM (permalink)
    I think it's nuts for Intel to think that theirs is worth double the price.  There's pride in your product and then there's counting on folk that are willing to pay double the price for relatively little performance increases.  The price drop gets people talking about their product in the face of a big competitor launch also. Meh, in the end, they could drop it to $100 and I'd still wait for 7nm possibly paired with DDR5.


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    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 2:22 PM (permalink)
    HaywireHaywood
    I think it's nuts for Intel to think that theirs is worth double the price.

    Perfect illustration of my first post.
     
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.

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    fearpoint
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 5:47 PM (permalink)
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.




    roflmao nuclear launch detected!
     
    AMD's brand image is a result of AMD not performing and it's the reason why the market largely reject's AMD regardless of how many soy cores are put on a CPU die.
    #15
    transdogmifier
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Wednesday, October 17, 2018 5:56 PM (permalink)
    I'm an intel person, so the price drop doesn't mean anything to me...but for a few of my friends who don't have a lot of money, that 25 bucks is looking tasty to them..
     
    it depends on who you are, I think
     

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    #16
    seth89
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Thursday, October 18, 2018 4:49 PM (permalink)
    fearpoint
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.




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    Ranmacanada
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Friday, October 19, 2018 4:10 AM (permalink)
    AMD dropping their prices is a great thing.  AMD already makes more profit per processor by a much larger margin than Intel does.  Their wafer yeild rates are over 80%, where as Intel is no where near that, and I can't find official numbers.  Here's the other thing the fanbois are forgetting.  AM4 is a platform that will be supported till 2020, MINIMUM.  That means that all these people who are buying this cheap Ryzen systems and are updating their Sandybridge i5 and i7's will be able to install a Zen2, then Zen2+ and a Zen3, if they so wish.  That is quite an upgrade path.  These people are not being locked into another failed Intel platform, and they are getting 95% of the performance for 60% of the price.
     
    So I ask you, if you were going to build something and you saw what Intel did, would you get locked into another Intel platform that you know will not be supported next year?  Or would you buy a platform that has been guaranteed to be supported for at least 3 more generations of CPU's?  Each of which will probably have 10-15% of IPC improvement.
     
    What AMD is doing is gaining market share, with their extremely profitable chips.  A 1920x is still profitable at $250.  It's insane how inexpensive Zen is to make with their super high yields and the fact that every single processor is made with the same CCX, something Intel can not do.  No one complained when the 1800x debuted at $499 that it was too expensive (and people bought them like pancakes), and now you're complaining that the 2700x that is even more powerful and comes with a fantastic cooler, is too cheap at $295.  Zen2 is right around the corner.  Rumours are it might have 12-16 cores, so need to get that install base ready to destroy Intel's fake HEDT platform :)

     

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    Ranmacanada
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Friday, October 19, 2018 4:22 AM (permalink)
    kram36
    HaywireHaywood
    I think it's nuts for Intel to think that theirs is worth double the price.

    Perfect illustration of my first post.
     
    kram36
    When you have to keep lowering your price to sell your product against the competitor that everyone says is over priced, you're doing something wrong.



    It's called devaluing your competition.  You make a product that is 95% as good and sell it for half the price, and people are like "why am I going to pay twice the price for that?"  You know it's like "why should I buy name brand Viagra when the generic does the same thing, and costs 1/10 the price".  I used this because I am sick and tired of seeing that stupid commercial on TV of that guy demanding his Viagra brand Viagra.  But it's the same idea.  You devalue your competition.   AMD has done a wonderful job, and Intel has played into their hands by playing their segmentation game.  If Intel had just priced the CPU properly, and called it what it was, an i7, and not an i9, we wouldn't be having this discussion, but instead, because Intel is so out of touch with reality, you have no idea who to blame.  So you lash out, and defend the company you trust.  I learned a long time ago not to have loyalty to any company.  I've been third degree burned by that loyalty.

     

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    #19
    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Friday, October 19, 2018 12:14 AM (permalink)
    Lol, oh lord.
    #20
    seth89
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Sunday, October 21, 2018 1:13 AM (permalink)
    I didn’t even think about the AM4 platform playing a factor into the price drop. I did upgrade from a 1600x to a 2700 because it was cheap.
    ( I did end up getting lost in the mail and amazon refunded me).
    However the 7nm chip will be out next year and I will also be updating to that guy.
    So maybe the price drop is directed at existing customers.


    #21
    kram36
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    Re: AMD Could Cut Prices of 2nd Gen Ryzen "Pinnacle Ridge" Processors Sunday, October 21, 2018 3:51 AM (permalink)
    I don't know, it just feels like AMD is dropping into a trap. Intel and Nvidia have no issue with high prices and AMD is lowering their prices? You know AMD was expected to go bankrupt in 2020, the only thing that could save them was the obvious, making money. AMD should be making major bank right now with the prices of Intel and Nvidia right now and AMD is lowering their prices for no good reason and not making the money they could be making. AMD could raise their prices and still sell the same amount of processors. Like I said a $25 price drop isn't going to make someone buy their cpu and a $25 price hike won't chase anyone away with the current Intel prices and those price drops are not just for one or two processors, which is a lot of money AMD is losing out on.
     
    BTW: JayzTwocents said in his 9900K video that AMD did drop the price of the 2700X to under $300, but Newegg is still selling them for $305. Newegg knows the value of the 2700X better then AMD does and putting the money into Newegg's pocket.
     
    https://www.newegg.com/Product/Product.aspx?Item=N82E16819113499
    post edited by kram36 - Sunday, October 21, 2018 4:33 AM
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