EVGATech_ThomasN

TheParagonHero
When you say "...we've yet to be notified...," do you mean all of EVGA, or just those who are not yet on a need-to-know basis?

'We' as our Customer Support Team. 

How I would love to be Jacob looking at post about the next series cards with all the info he has.

TheParagonHero

EVGATech_ThomasN

'We' as our Customer Support Team. 

Oh, thank goodness.

*phew*

EVGATech_ThomasN
 
 
There are a lot of speculations and rumors. However, we've yet to be notified of any changes or upcoming releases. The intent of the step up program is more of a buyers remorse prevention thing. Say you want the top of the line card just because, and you finally get it. A month later, a new card drops and you're no longer the top dog and regret your purchase. EVGA will let you pay the difference to get back to where you want to be. The program is not for everyone and everyone may not like the Step Up. Keep in mind, it's the price you paid for your card minus difference of our MSRP. If you've ran through many discounts and promo codes and get a 1080 Ti for (hypothetically) 400 dollars, and the current MSRP of the 1080 Ti is at 700. The new card's MSRP is 700, you're paying 300 + Shipping and taxes (if applicable). 300 dollars for (x) performance increase may not be worth it. It's still the price you paid for your card minus the difference. There have been some prior confusion in the past where some customers may get confused and buy a card for the intent of stepping up to a better card because they can get the card at a huge discount from an authorized retailer. I say, get a card that you need that will suffice for your specific application if you're in a pinch. Don't purchase a card with the intent to step up to a rumored card.  That's just my two cents. 
 
 
It's like spending all your money to make your car a track car... and then not taking it to the track. But .... If you have the money, by all means, go ham on the ultimate PC. Do as I say and not as I do, I run two ftw3's to only play PUBG and Need For Speed ¯\_(ツ)_/¯, but am looking into putting my system to good use once I'm settled down! 

step up worked great for me like that, i bought a z170 classified and the z270 line dropped a week later, took about two more weeks for the z270 classy to be on the list but in the end it cost me less than $80 to stepup to a z270 classy.

The era of “free” performance increases are coming to an end. By that I mean previous gen cards were easily bested by their next gen replacements for same or less $$$. 1080 ti beats 980ti in all ways imaginable for same price. A huge leap in manufacturing from 28nm to 16nm gifted immediate performance, power and efficiency upgrades with modest retooling of fab plants.

As you get down to 12... and then 7nm it becomes a whole new ball game. You start to bumb up against the same problems Intel faces. Entirely new chip fab paradigms must be developed and manufactured. You start to delve into picometers and nanotechnology to increase performance at what would now be astronomical cost.

Will the 1180 be “better” than the 1080? Of course. Will it be the same price: ie, a freebie upgrade? Doubtful.

Factory in unabated dram demand and the 1180 will be more expensive kit than previous gen upgrades.

Maybe if Pricing is not too bad, and nothing else dieing.

Remember, there is a list of cards available to step up to.  You don't get to choose from the entire catalog of EVGA cards.  I just bought a 1080 SC, and there is one 1080Ti on the step up list

As someone with a 1080ti, the only way I'd see myself upgrading to the next flagship GPU is that it's 4K performance exceeds that of an OC'd 1080ti by a long margin, say 25-30%. I have 'till mid October to do a Step Up, something I'm a bit worried about is the amount of GDDR6 memory the new GPU's will have, if it's 8gb memory I might pass, Games like FF15 and Rise of the Tomb Raider in high settings at 4K constantly peak at 9.5-10.5GB of Vram, A faster GPU would definitely improve FPS but what about adding all that extra eye candy you'd desire from having the latest and greatest? I'm not sure if a new memory like GDDR6 would have a different effect in how games use memory and resources, but having a 8GB GPU VS a 11GB for 4K specifically might not be ideal in some cases.