https://www.techpowerup.com/320907/nvidia-geforce-rtx-4060-slides-down-to-usd-279
 
With competition in the performance segment of graphics cards heating up, the GeForce RTX 4060 "Ada" finds itself embattled at its $299 price point, with the Radeon RX 7600 XT at $325, the RX 7600 (non-XT) down to $250. This has prompted a retailer-level price-cut for a Zotac-branded RTX 4060 graphics card. The Zotac RTX 4060 Twin Edge OC White is listed on Newegg for $279, which puts it $20 below the NVIDIA MSRP. The RTX 4060 is squarely a 1080p-class GPU, designed for AAA gameplay with maxed out settings, and ray tracing. The one ace the RTX 4060 wields over similarly-priced GPUs from the previous generation has to be DLSS 3 Frame Generation. Our most recent testing puts the RX 7600 within 2% of the RTX 4060 at 1080p raster workloads, although the ray tracing performance of the RTX 4060 is significantly ahead, by around 16%.
 
It would be nice to see the price even a bit lower.