I'll just go ahead and assume you have Windows 10..So, first and foremost, go to the Windows 10
Update Assistant and click Update Now to be sure you have the latest Win10 version..If you don't, you will get that "Driver failed to install" message from the installer.
As for flashing the 760, I use NVFlash 5.165 for Windows to flash mine in Win7 or Win10 (64-bit)..Click Show more versions
here to get it.
Extract and put the nvflash_windows_5.165 on the Desktop.
Put your VBIOS.rom into the nvflash_windows_5.165 folder (remame the VBIOS to something short/simple like GTX760.rom)
Press the Widows Logo + R keys to open a run dialog.
Type in
cmd to open Command Prompt..Then type in or copy/paste in the following exactly as shown:
cd desktop \nvflash_windows_5.165 (press Enter)
nvflash --protectoff (press Enter)
nvflash -4 -5 -6 GTX760.rom (press 'y' when prompted)
Wait for flash to complete.
nvflash --protecton --reboot (press Enter)
Done.
You should go into Device Manager first to right-click and Disable device (your GTX 760)..That unloads the NVIDIA Driver..Then flash..The Enable device again after auto-reboot.