So EVGA, your prices for the 1080 and 1070 are no where near MSRP. And you're not alone, as other brands are also inflating their Pascal-based GPU cards.
 
I see that if we order directly from you we can pick up a 1080 (reference cooler/card) for $620, but it's not in stock. Yet that same card on Amazon or Newegg is like $650 and in-stock. And your SuperClocked model is $660 and in stock elsewhere, but $640 from you directly and not in-stock. And the 1080 was released many months ago. Even more weird, a reference 1080 EVGA card is more expensive than the 1080 SC EVGA card with your cooler on Amazon. DubyaTeeEff EVGA?
 
This article talks a little about this situation, and NVIDIA blames the brands (AIBs) for this inflated price.
So who's really at fault for inflating the prices and price gouging? NVIDIA? The AIBs like EVGA? And what about retailers/suppliers like Amazon and Newegg, are they adding even more on top?
 
And you know what really sucks, EVGA? It's your customers who are getting shafted over this. Not just for the price gouging, but for market adoption. Fewer people are buying the Pascal cards because of this. I am one of those customers. Until the price drops to MSRP and below I refuse to buy a 1080. It's not because of the $20 difference on your site or the $50 difference from retailers, it's because of the principle. Whether it's completely your fault or a mixture of you, NVIDIA, and the retailers' fault, it doesn't matter. It left a bad taste in our mouth, and I'm sick of this market crap. Yeah, yeah, chalk it up to supply and demand, but when you price things like this the demand drops, big time. I'm just one example. And I'm a long-time, loyal EVGA and NVIDIA customer with that sour taste in their mouth. Because of this crap, I've even caught myself recommending AMD and different AIBs from which to purchase new video cards for co-workers, family, and friends online.
 
/rant
 
So my question to EVGA as a whole: what are you guys doing to resolve this, and where does the actual blame rest for this price gouging?
 
Question for the community here: have these prices affected your purchase decisions?

ksgnow2010Shrug - vote with your $$.
 
The Pascal technology is the most advanced graphics card produced.  If you want to be on the bleeding edge of technology...prepare to bleed.  However, we are only talking about 5% or so...I would hardly call that "market gouging".

And I have "voted" with my money, by not buying one. It's not the amount that matters, it's the principle. NVIDIA will STILL list MSRP for the 1080 at $599. That's utter B.S. Either NVIDIA should change this or AIBs, retailers, and NVIDIA should all apologize over this market gouging. Mark my works, when it's all done and said, may be in 2017, confidential documents about this price gouging will leak, a bunch of lawyers will get together and file a class action law suit, and then all of those involved will be forced to apologize and settle the case. And the customers, be it individuals, corporations, or institutions, won't get a darn thing out of out if we bought those products. Instead the class action law suit will just drive up the cost of this business and hurt both AIBs like EVGA and in turn the customers like us.
 
And keep in mind, the price gouging is across the whole line, including the 1070. It's not bleeding edge anymore if it's many months later. Bleeding edge would be at launch at may be a month later. In this day and age, 6 months is almost last year's tech.

Great deals on the last generation right now. Free market and all.
 
I'm not upgrading to Pascal because I have a Maxwell GPU.

Hmm... I was tempted to create a post about this...

No one followed the MSRP guidlines at all this gen... I think we as consumers did get jipped and ultimately soaked-up the hit this gen. [My finger points at Nvidia for their official FE crap; they completely disruptive the natural order of things]

However, one has to give credit, the performance of this gen's cards [10xx vs 9xx] are down-right phenomenal. When one puts that into perspective I felt consumers still benefit quite a bit compared to last-gen's performance increases [9xx vs the 7xx]
[Not to mention, EVGA cards above 420+ tend to be equipped with the back-plates this time, finally. I think this goes for all other vendors as well.]

Not gonna lie tho, I do still have one eyebrow crooked as I will soon drop another $420+ on the another gtx 1070 SC. 

I would love to see EVGA's response now that you have brought the issue to the forums on the reason for their pricing being absurdly high for this gen. [To be fair, all vendors are doing it, and I still secretly believe its Nvidia's fault for entering the market with their stupid FE crap.]

The pricing you see at EVGA.com is the MSRP.
 
You need to look carefully at the ETAIL website, often when they run out of stock, it will be listed by 3rd party re-sellers who may increase the price. If our etail partners have stock it should be the same or very close to the MSRP listed at EVGA.com, but of course may vary.

I paid EVGA 1080 FTW with $689 out the door. that's expedited shipping and tax included.I think that's well below MSRP since california tax is higher than most of other states.
perhaps you aren't shopping from the right seller. I said "seller" because retailers can host markets for 3rd parties.
 
that being said, I can sell my 1080 FTW for $800 from newegg, amazon, or ebay. will you blame EVGA for this?
 
 

cipher_nemo
So EVGA, your prices for the 1080 and 1070 are no where near MSRP. And you're not alone, as other brands are also inflating their Pascal-based GPU cards.
 
I see that if we order directly from you we can pick up a 1080 (reference cooler/card) for $620, but it's not in stock. Yet that same card on Amazon or Newegg is like $650 and in-stock. And your SuperClocked model is $660 and in stock elsewhere, but $640 from you directly and not in-stock. And the 1080 was released many months ago. Even more weird, a reference 1080 EVGA card is more expensive than the 1080 SC EVGA card with your cooler on Amazon. DubyaTeeEff EVGA?
 
This article talks a little about this situation, and NVIDIA blames the brands (AIBs) for this inflated price.
So who's really at fault for inflating the prices and price gouging? NVIDIA? The AIBs like EVGA? And what about retailers/suppliers like Amazon and Newegg, are they adding even more on top?
 
And you know what really sucks, EVGA? It's your customers who are getting shafted over this. Not just for the price gouging, but for market adoption. Fewer people are buying the Pascal cards because of this. I am one of those customers. Until the price drops to MSRP and below I refuse to buy a 1080. It's not because of the $20 difference on your site or the $50 difference from retailers, it's because of the principle. Whether it's completely your fault or a mixture of you, NVIDIA, and the retailers' fault, it doesn't matter. It left a bad taste in our mouth, and I'm sick of this market crap. Yeah, yeah, chalk it up to supply and demand, but when you price things like this the demand drops, big time. I'm just one example. And I'm a long-time, loyal EVGA and NVIDIA customer with that sour taste in their mouth. Because of this crap, I've even caught myself recommending AMD and different AIBs from which to purchase new video cards for co-workers, family, and friends online.
 
/rant
 
So my question to EVGA as a whole: what are you guys doing to resolve this, and where does the actual blame rest for this price gouging?
 
Question for the community here: have these prices affected your purchase decisions?

Have you posted this on any AMD forums? After all, your article makes the same claims regarding AMD. Who is gouging who? How are you being gouged when the purchase is entirely up to you? It's not like you're buying food or water...ya know?  I've seen too many of these threads over the years. SOS

Please do not use asterisks to mask inappropriate language. Continuing to mask inappropriate language in future posts with asterisks may lead to a warning being issued to the user who continues to not follow the forums TOS.
  
Inappropriate Language - The EVGA forums are family-friendly. Many members have children who also view these forums, and these forums are intended to be accommodating to them, as well. Profanity is not permitted in pictures or posts on the forums and will earn a warning if posted. Discussion of bodily functions, whether vulgar or humorous, is inappropriate for these forums. Moreover, using acronyms or censoring the word by use of characters to mask profanity or other inappropriate language will not be tolerated. This applies to text, pictures, videos, or any external links contained in a post. Finally, users whose usernames containing inappropriate language or references to illegal activity will be given a chance to change their username, or it will be changed for them.
 
- http://forums.evga.com/EV...erms-of-Use-m4682.aspx
 
 
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Sajin
Please do not use asterisks to mask inappropriate language. Continuing to mask inappropriate language in future posts with asterisks may lead to a warning being issued to the user who continues to not follow the forums TOS.
  
Inappropriate Language - The EVGA forums are family-friendly. Many members have children who also view these forums, and these forums are intended to be accommodating to them, as well. Profanity is not permitted in pictures or posts on the forums and will earn a warning if posted. Discussion of bodily functions, whether vulgar or humorous, is inappropriate for these forums. Moreover, using acronyms or censoring the word by use of characters to mask profanity or other inappropriate language will not be tolerated. This applies to text, pictures, videos, or any external links contained in a post. Finally, users whose usernames containing inappropriate language or references to illegal activity will be given a chance to change their username, or it will be changed for them.
 
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I didn't put asterisks in my words. Your website did. Which was composed of a total of two words. One was a female dog and the other was what goes in the toilet. I understand though this is a family website. Sorry for that.

sethleigh
I'm confused what the issue is here.
 
The EVGA 1080 SC is currently listed (in stock) at Amazon for $644. It's listed (out of stock) at EVGA.com for $649, which is the same price I paid back in June for my 1080 SC from Newegg.
 
Meanwhile Founders Edition price is $690 at Amazon, $699 from NVidia directly, and $699 from EVGA.com. I not only paid $50 less for my 1080 SC than I would have paid for a Founders Edition, and I think I got a better card.
 
So yeah, it's an expensive card, but I don't understand what the OP is complaining about. A Ferrari is an expensive car too.
 
NVidia set the pricing standard with the Founders Editions, and EVGA at least has come in under that price with most of their own versions. What's the scandal here?

MSRP 1080 $599
MSRP 1070 $379

FE cards completely replaced reference-stock cards, therefore completely removing the least costly- card. SC cards SHOULD be higher than the MSRP, it only makes sense. Nothing has changed here.

Problem is, there's no cheap reference-card anymore and that sucks for the consumer. Nvidia has FE, and now all vendors decidedly have an FE [aka old reference] marked at the same price as Nvidia's lol.

This is the problem the OP is talking about and this is not some big mystery.

We can't expect an SC/ FTW card to be lower than MSRP, cause yea, its an SC card with additional features [e.g, power-phases, bios, leds, better cooling] lol.

Still confused, sir? We got jipped!

Sajin
Please do not use asterisks to mask inappropriate language. Continuing to mask inappropriate language in future posts with asterisks may lead to a warning being issued to the user who continues to not follow the forums TOS.
  
Inappropriate Language - The EVGA forums are family-friendly. Many members have children who also view these forums, and these forums are intended to be accommodating to them, as well. Profanity is not permitted in pictures or posts on the forums and will earn a warning if posted. Discussion of bodily functions, whether vulgar or humorous, is inappropriate for these forums. Moreover, using acronyms or censoring the word by use of characters to mask profanity or other inappropriate language will not be tolerated. This applies to text, pictures, videos, or any external links contained in a post. Finally, users whose usernames containing inappropriate language or references to illegal activity will be given a chance to change their username, or it will be changed for them.
 
- http://forums.evga.com/EV...erms-of-Use-m4682.aspx


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Nooooo, I liked you better when you were not a Hall Monitor....

sethleigh
I'm confused what the issue is here.
 
The EVGA 1080 SC is currently listed (in stock) at Amazon for $644. It's listed (out of stock) at EVGA.com for $649, which is the same price I paid back in June for my 1080 SC from Newegg.
 
Meanwhile Founders Edition price is $690 at Amazon, $699 from NVidia directly, and $699 from EVGA.com. I not only paid $50 less for my 1080 SC than I would have paid for a Founders Edition, and I think I got a better card.
 
So yeah, it's an expensive card, but I don't understand what the OP is complaining about. A Ferrari is an expensive car too.
 
NVidia set the pricing standard with the Founders Editions, and EVGA at least has come in under that price with most of their own versions. What's the scandal here?
 
 
 

+1 I don't see the scandal either!

stalinx20

AngryAce

Sajin
Please do not use asterisks to mask inappropriate language. Continuing to mask inappropriate language in future posts with asterisks may lead to a warning being issued to the user who continues to not follow the forums TOS.
  
Inappropriate Language - The EVGA forums are family-friendly. Many members have children who also view these forums, and these forums are intended to be accommodating to them, as well. Profanity is not permitted in pictures or posts on the forums and will earn a warning if posted. Discussion of bodily functions, whether vulgar or humorous, is inappropriate for these forums. Moreover, using acronyms or censoring the word by use of characters to mask profanity or other inappropriate language will not be tolerated. This applies to text, pictures, videos, or any external links contained in a post. Finally, users whose usernames containing inappropriate language or references to illegal activity will be given a chance to change their username, or it will be changed for them.
 
- http://forums.evga.com/EV...erms-of-Use-m4682.aspx


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Nooooo, I liked you better when you were not a Hall Monitor....

Hahahahaha. Hall monitor... "no running in the hall!"

Watch out, he also has that magical wand, he can do some serious .... with it.

One more thing. Most people think of "price gouging" as something like when an earthquake hits and everyone's thirsty and the guy at the gas station stands out front with his AR-15 defending his place while selling water for $20/bottle.
 
What the video card companies are doing selling their more profitable models until the market finally becomes saturated and enough Pascal chips come into the system that they can finally put some in their cheapest models to try to entice the holdouts into the market with cheaper cards is not price gouging - it's simply Business 101.

I LOVE my EVGA 1080 GTX F|E, I wasn't bothered by the $700 price tag(gouging) because the performance is justified for the cost. The single 1080 put my 770 SC SLI to shame, and I mean to shame!!!
770 SC SLI is no slouch either, I had no issues playing any game well above 80fps. The 1080 GTX was easily a 30% increase over my 770 SC SLI.