Hi everyone,
 
I would be forever grateful if some would explain to me how to get the EVGA White LED Logo to illuminate? I have just installed my video card(see build details below).  In the EVGA Precision XOC the led options are greyed out. Thank you in advance for any guidance.  
 

• EVGA GeForce GTX 1070 GAMING, 08G-P4-5170-KR, 8GB GDDR5
• EVGA Precision XOC ver 6.2.3
• driver 23.21.13.8813
• 750w thermaltake gold certified power supply
• ASUS Maximus Code IX LGA1151 motherboard

Thank you the_Scarlet_one for the quick reply.  I installed that software and set the led effects to ON and the style to no animation and the brightness all the way up to 100.  I restarted my pc. However, not even an ounce of light emits from the logo on the side of the card. So confused...scratching my head.

Brand new?  Maybe the wire connection isn't secured.

Yeah I've had 2x of theses cards replaced and still can't get the LED to light up. Tried a couple different PSUs and Mobos. 

I called EVGA tech support and they are replacing my card.  They wanted me to remove the shroud to see if the led was unplugged.  I wasn't willing to risk damaging the card.  But after the reading the post above in regard to having his replaced twice I'm skeptical. I'll update once I get the replacement installed.

***EDIT #2 - Okay, so I removed the shroud. It was a few small screws, not to bad and you don't have to touch the cooler plate. OMG... There is literally no LED. It's just a wall of plastic. i'm assuming there is a general shroud/board design and they are manufactured that way for efficiency and cost. They have replaced my GTX 1070s for literally no reason. lol. If you have the BASIC EVGA GTX 1070 BLOWER model (essentially the founders ed), there is no LED lit lettering. It just uses that same LED style plate but doesn't have anything attached behind the plastic letters nor a connection on the board. Just the micro connection for the fan.
 
 
 
 
yea, I think I may end up calling instead of just getting an RMA. something doesn't seem right. did he say that it does have an LED?
 
**Edit: Actually i'm not sure it does come with one. the hybrid blower one does but the only other review I found that was the “evga gtx 1070 blower” model, said the LED wasn't on either. might just be that only model does not include it. I'm going to call tomorrow.

That is exactly why I said to check... evga is known to have things labeled incorrectly.

At least you know why the nonexistent led can not light up.

This has been addressed, web description has been updated.
 
Thank you for calling our attention to the issue.
 
 

I also got an RMA because they also didn't realize the card doesn't have LEDs.  I returned the RMA card promptly.  I will never buy another EVGA product.  This has left a very bitter taste in my mouth. Now I'm stuck with something I'm not satisfied with.
 
I'm not impressed with their tech support.  They should have been the ones to test the card prior to shipping. EVGA misled their own tech support via the poor documentation.