AngryAce
I value performance and customer service over bling but these are just boring plain jane boards with far less features than you will see in other mfg's boards at the same price point. Disappointing.   

gm12338

MSim

Special K
 
Which features in particular do you wish EVGA would have included on their Z270 boards that other brands did include?

Better onboard audio without having to spend $300 to get it
Better software package (have you checked out ASUS audio software features)
RGB with RGB headers  (no ones forced to use them if they don't like RGB)
3D mounting spots ( allows more customizing)
 
Would be nice to see evga make one motherboard per series, where they show some innovation or do something special. (all white motherboard etc)
 

The Classified K has one of the best onboard audio available.
 

Creative Core3D Audio

Available on EVGA Z270 Classified K
Award-winning Creative Core3D Audio with built in audio shielding for superb sound.

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IF someone doesn't care for RGB on their mobo then why bother having them at all!  I would think most want a great higher component quality build motherboard like EVGA has.  Besides, most of the RGB mobos get covered up by all the accessories.   Its the accessories on top of it, led ram/led gpu/led cpu header, led fans that can be your RGB led bling.  The whole thing with EVGA is just building the very best, highest quality performance stable motherboards at a reasonable price.  You can buy cheaper quality bling boards but they're not going to hold up as well.  I've read reviews and reports where someone just plugged a wire in to a USB header/power socket or mounted their gpu to their board but because it was made so thin, it easily cracked and broke.  And to top all of that, IF you Overclock then you need the thicker board and higher quality parts for better performance and stability.  I've bought the higher end ASUS mobo's for years but I went with EVGA because I can have it all at a much lower price with better service, without sacrificing anything. 

gm12338
 
The Classified K is $300. EVGA doesn't offer premium sound on it's FTW K version, they just use basic realtek chip. Where is this "higher component quality" over ASUS, GIGABYTE and MSI. If EVGA motherboards are so much better, why do they have such a small market share, why don't we see them offering more versions. ASUS, GIGABYTE, MSI and even ASROCK, they all have reinforced PCI-E slots, why don't we see that kind of feature on EVGA motherboards.

Where is the low quality components on ASUS Z270 HERO motherboards ($229) and you can purchase it today. 
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I DID note the Creative Core3D is on the Z270 Classified K only!  Guess "you" need to re-read the specs and re-compare motherboards and reviews, I have.  They have a smaller market share because they haven't always just made just motherboards alone and are still progressing forward....doesn't mean what they have isnt just as good or better than other mobo's.  Not going to waste my time nit picking a few new but minor asthetic things different on those other boards.  It certainly isnt going to make the better performance main hardware components less on the EVGA boards.  See you purchased EVGA's GTX 1080, you must have had SOME knowledge of how good a quality their equipment actually IS or you'd have bought a MSI, Gigabyte or ASUS gpu!

Maverick1776
My order shipped today
Z270 FTW-K on the way.
Now I just gotta pick up a 7700K, and keep searching for a Samsung 960 M.2 drive. It's unbelievable how fast they are flying off the shelf.

Nereus

Maverick1776
My order shipped today
Z270 FTW-K on the way.
Now I just gotta pick up a 7700K, and keep searching for a Samsung 960 M.2 drive. It's unbelievable how fast they are flying off the shelf.

 
Also, if you can't find the 960PRO anywhere, the 960EVO is only slightly slower but ~$100 cheaper for the 500GB model.
 
960PRO max read 3500MB/s
960PRO max write 2100MB/s
500GB model ~$370
 
960EVO max read 3200MB/s
960EVO max write 1900MB/s
500GB model ~$270
 

Nereus

Maverick1776
My order shipped today
Z270 FTW-K on the way.
Now I just gotta pick up a 7700K, and keep searching for a Samsung 960 M.2 drive. It's unbelievable how fast they are flying off the shelf.

Wait.. I thought the Z270 line wasn't available until end of January, according to Jacob just a week ago??? Holy crap EVGA...  and then the AIO Titan cooler was supposed to be out last year, now it might now be until late February at soonest "maybe". They're all over the place with their dates - who is their Production Planner? Do they even have one????
 
edit: maybe you got lucky - all EVGA Z270 boards just have auto-notify option atm.