https://www.techpowerup.com/266170/asus-teases-proart-branded-creator-motherboard-and-white-rog-strix
 
ASUS posted a teaser collage of its upcoming socket LGA1200 motherboard lineup based on the Intel Z490 chipset, touching upon its various motherboard families, and there are a few interesting finds. In response to various other companies launching creator-focused motherboards, ASUS is preparing to bring its coveted ProArt brand over to its motherboard family. ASUS ProArt brand includes the company's ultra-premium monitors meant for serious content-creation work, which later extended to notebooks and desktops targeting creators. ASUS has so far used the "Pro WS" brand to include its quasi-workstation grade motherboards based on both enterprise and client chipsets. The company recently listed all these Pro WS boards under the ProArt mini-site. ASUS's Z490 motherboard series will see the first physical appearance of the ProArt brand on the motherboard.

The next big find is white ROG Strix motherboards. The PCBs of these boards are still black, but white makes up the rear I/O shield, I/O shroud, chipset heatsink outer shroud, and silver/chrome replaces black on the board's various heatsinks. This is probably aimed at catering to the white-themed gaming PC builders, who were until now picking up the company's Prime family of motherboards for their builds owing to their splattering of white. The collage also shows off the quirky 45° angled orientation of the SATA ports on the ROG Maximus XII Apex.
 
Lots of Z490 motherboard teasers lately. I just wish Intel would start releasing the CPUs.