I think NVIDIA is trying to reset the floor market price for the next gen GPUs. If you look at what they have been doing along and with the secondary market pricing scaling upwards, the prices have been going through the roof. With the initial launch of the 30 series, the prices were about half to a third of what the current TI's models are going for. A couple of years ago most people would more than likely say they would not buy a GPU for over 2k, but now it's the norm for a large portion of the gaming segment. 3080TI's going for over 2k are now setting the bench marks for the 4000 series of GPUs from most manufacturers. They are going to justify it with the huge increase in performance and since most gamers/users have seen the prices go up they will be less shocked to see the 4000 series setting new standards as far as costs.
Even with the more recent releases of the TIs which from a cost standpoint makes little sense to the end users, but the more important thing is that the shortages of materials and the high demand are forcing the market to shift upward to these higher priced GPUs because of it.
I kinda cringe on the thought of the 3090TI Kingpin is going to go for. I do think it will be around 2.3k for the hybrid and closer to 2.5k if they come out with a HC. With the short life of the refresh due to the impending release of the 4000 series later this year, I'm not sure what kind of support a TI Kingpin is going to get from the water block companies unless the AIBs use the same PCB which would allow 3090 TI and 3090 TI Kingpins to share the same block.
The good thing is the while the 30 series may not be a perfect series, it does provide most gamers enough power to use in games for the next few years. It will take the GPU segment to crash to bring back lower prices but I don't see that happening anytime in the near future.
I'm going to skip the 3090TI and take a look at the 4000 series when they come out. I am hoping my wallet and bank account will have enough time till then to recover from all the 30 series stuff I bought.