brkbeatjunkie
It's a bios update. Not a new card. Only the ti has new memory
Edit: sorry this was in response to someone asking for the new sku for the 'higher memory 1080 ftw2 cards'
Technically not true. They redesigned some of the design on the iCX cards. It's not a stretch to believe the "old" iCX cards also got the new memory. Why would EVGA redesign a good portion of a card and not use the new memory technology available at that time? I'm not saying they did this, just that it's plausible. To add credence to this argument, these "new" iCX cards with the new 11Gbps chips have the same part number as the "old" iCX cards from 2 months ago.
It would be nice if someone from EVGA could shine a light on this subject so we can all stop guessing.