https://www.marketwatch.com/press-release/tp-link-introduces-new-line-of-value-packed-archer-a-series-routers-priced-up-to-30-lower-than-the-competition-2019-03-21
 
TP-Link , a leading global provider of consumer and business networking products, today unveiled a full product line of Archer A Series Wi-Fi routers, the latest additions to TP-Link's lineup of affordable, cutting-edge networking solutions. Priced from 20 to 30 percent lower than other brands, the new line of Archer A series Wi-Fi routers offers unbeatable value and is one of the most complete Wi-Fi offerings in the marketplace.
 
Pricing and Availability

• Archer A5 will be available in May 2019 for $39.99.
• Archer A6 is currently available for $49.99.
• Archer A7 is currently available for $69.99.
• Archer A9 is currently available for $89.99.
• Archer A10 will be available in May 2019 for $139.99.
• Archer A20 is will be available on March 26 for $199.99.

Personally I find the pricing here very good because not everyone can afford the top of the line router.