https://www.techpowerup.com/303347/hisense-makes-a-big-push-into-premium-gaming-monitors-and-home-cinema The metoric rise of Hisense as a consumer electronics giant is attributable to its cost-effective smart TVs and home appliances, but with the 2023 International CES, the company stated it intention to dominate the gaming monitor and home cinema markets. The company showed off a wealth of conventional-sized and large-format gaming displays based on cutting-edge tech such as Mini-LED illuminated Fast IPS. The new G7H is a new line of planar 25-inch and 27-inch gaming monitors that feature just that—a Fast IPS panel with 576 min-LED backlit illumination diodes, 170 Hz refresh-rate with 1 ms response time, 1440p resolution, DisplayHDR 600 certification, and 97% coverage of DCI-P3, along with AMD FreeSync Premium Pro.
The U7K is technically a 43-inch TV that Hisense wants to market as a large format gaming monitor, although it does pack the entire set of the company's smart TV features. The display offers 4K Ultra HD resolution a Mini-LED illuminated Quantum Dot panel, 144 Hz refresh-rate, Dolby Vision Atmos, and 1,000 nits maximum brightness. Hisense also unveiled its Laser TV home projectors ranging for projection sizes ranging between 65-inch to 150-inch, featuring a triple-laser light source, 107% BT.2020 coverage, 1,600 ANSI lumens brightness, 4K Ultra HD native resolution, and Dolby Atmos. Its in-built 2.1 speaker set has been sourced from JBL by Harman. The projector supports both Chromecast (in-built), and Apple AirPlay.
This is a very competitive market so Hisense will need to have very good pricing in my opinion.