https://videocardz.com/newz/first-geforce-rtx-40-graphics-card-without-8-pin-or-12vhpwr-connector-launches-in-china
 
The ASUS TX BTF graphics card is now in stock and ready for purchase. Nevertheless, it’s worth noting that this card is not available for separate purchase, but there’s a good reason for that. This particular model is designed with a unique ASUS GC-HPWR connector, which completely replaces the conventional PCIe 8-pin or the newer 12VHPWR connectors.
This innovation eliminates the need for any additional cables or adapters, streamlining your setup. However, it’s essential to be aware of a crucial requirement: the motherboard must also feature this connector. Without it, the simply GPU won’t receive the necessary power supply.
 
ASUS presents two bundles featuring BTF RTX 4070 card. You can either acquire the card with a motherboard or opt for a more comprehensive package that includes both a motherboard and a chassis. These components feature the same white and teal color scheme, creating a visually appealing ecosystem, but also a system that relies on itself heavily.
The graphics card lacks standard power connectors, as these are simply not installed on the GPU. Furthermore, the motherboard is part of ASUS BTF series, which has a simple design choice that renders most of the standard PC cases incompatible: the connectors are located on the other side. Consequently, the chassis included in the bundle features specialized cutouts to accommodate these connectors seamlessly.
 
The initial bundle comprises the RTX 4070 TX BTF GPU and the TX Gaming B760-BTF WiFi motherboard, priced at 6,998 RMB (approximately 962 USD). For those seeking a more comprehensive setup (without memory and power supply), the second bundle not only includes the GPU and motherboard but also features the ASUS GT502 chassis. This package retails at 8,297 RMB (approximately 1,141 USD), reflecting a relatively higher cost for the entire system.
 
Why hasn't ASUS introduced this in North America or Europe?