https://videocardz.com/newz/nvidia-geforce-rtx-3090-ti-costs-1999-usd-3dmark-performance-leaked
 
The MSRP of the new flagship RTX 30 GPU has been confirmed to be 500 USD over RTX 3090. The RTX 3090 Ti will launch at 1999 USD, which is the suggested retail price for the Founder’s Edition. Most custom models are more than likely to cost more. From what we have been told, some big US retailers already have thousands of the cards in stock and more coming, which given how niche such a model SKU is, it shouldn’t sell out quickly.
 
The detailed performance figures will be presented later today by independent reviewers. Those tests will cover the custom designs from NVIDIA board partners. The reviewers that we talked to claim that NVIDIA did not sample Founders Edition. In any case, in raw 3Dmark benchmark, the card appears to be 7% faster on average. This is a comparison based on custom RTX 3090 Ti and RTX 3090 cards from the same company and from the same series.
 
What is kind of interesting is that there are a number of custom designs based on a V-shaped PCB design, possibly the same or slightly modified board as NVIDIA’s own Founders Edition. This should apply to cards such as Gigabyte’s AORUS Xtreme and GAMING OC. The AORUS Xtreme Waterforce is yet another design with 360mm radiator. Such designs are rare and have only been used by very expensive SKUs such as Sapphire RX 6900XT Toxic Extreme or EVGA RTX 3090 Kingpin Hybrid.
 
Thus far, only the liquid-cooled RTX 3090 Ti designs are confirmed to be dual slot. Practically all air-cooled models will come with 3+ slot design.
 
500 dollars more is a lot of money for 7 to 10 percent increase in performance.
 

Grey_Beard
Looks like stock might remain high given the price increase based on the marginal performance gains.  I think I will pass and wait for the 40 series.  I would think may will.  We are all fatigued by the price increases lately.

The price increases are not entirely the fault of NVIDIA. Fabrication costs have gone up as well as the cost of semiconductors. 

I'm ok with the price when you take into consideration recent availability of 3090's, but when you factor just 5-10% performance gain for $500 it's a bit steep when talking SRP's.  That said, there was speculation going back to Summer 21, that these would retail at $2999, which is a breath of fresh air for us all.
 
yea, ill wait for the 4090 if I'm dishing out that much though.

When I considered the gain in performance it seems reasonable. The 3090 FTW 3 Ultra Gaming is $1919 and 3090Ti FTW 3 Ultra Gaming is $2199. That makes it only $280 more for that performance gain. I don't think we can use the original MSRP anymore for this generation.