https://www.techpowerup.com/287270/windows-store-will-soon-offer-third-party-storefront-apps
 
Microsoft has recently announced that as part of the Windows Store redesign launching with Windows 11 on October 5th they will be updating their policy to allow third-party storefronts. The Windows Store will now accepts listings of third-party storefront apps with Epic Games and Amazon set to bring their respective storefronts to the Store in the coming months. This latest news is the latest addition to Microsoft's attempts to broaden the appeal of the Windows Store by allowing Win32 apps to be listed including Discord, Zoom, and VLC. Microsoft is also allowing alternate browsers to be listed on the store with the first two being Opera and Yandex. 
 
Microsoft
"In that spirit, today we're announcing another significant update to our Microsoft Store on Windows policies, which will allow third-party storefront apps to be discoverable in the Microsoft Store on Windows. Just like any other app, third-party storefront apps will have a product detail page that can be found via search or by browsing - so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows. Today, we are sharing that Amazon and Epic Games will bring their storefront apps to the Microsoft Store over the next few months, and we look forward to welcoming other stores as well in the future."
 
The openness of the Microsoft app store is admirable in my opinion. 

 
Sounds good.