Extreme Tech – Newegg Won’t Sell You Certain Components Unless You Pay for Its PC-Building Service
 
“Newegg has launched a new high-end PC-building business called ENIAC. For an additional $99, the company will build and ship your system. The company claims to have identified a subset of customers that want to pay for this feature and while I don’t ever see myself doing it, I can see why.
 
But Newegg isn’t just giving customers the option to buy PC components. It’s specified that certain products labeled “Hot Items” will only be sold to buyers who take advantage of ENIAC.
 
It’s hard to read this any other way besides “Newegg wants you to pay it a lot more money.” Hot items are unlikely to be full PCs, so we’re talking about individual components, such as SSDs, RAM, CPUs, and GPUs.
 
Requiring customers to buy a bunch of components they don’t want in order to buy the hardware they do want is literally the OEM model. It’s what DIY PC builders are trying to escape from. The practical impact of Newegg’s hot item policy will vary depending on how strictly the company applies the criteria, but the fact that it exists at all is reason enough to do your shopping elsewhere.”
 
This appears to be an attempt to fleece their potential customers more than their "bundle" deals.