Value is subjective. If you're poor, you tend to consider things expensive. You have to factor in the cost to produce the item, shipping and pay for the company's employees, as well as profit. Would you rather make less money at your job and have the company charge less for things?
 
EVGA is a relatively small company compared to the other names in the industry. While some items may indeed be considered overpriced, for the most part you won't find the same thing from another company for much cheaper, if at all. The cable sets are indeed that much no matter where you go and more expensive from some makers.
 
Maybe change your username to Lord Teary Eyes?

I've seen custom sleeves for MORE than 80 bucks...if you want them, pay for them...if they're too much...get regular cables.
 
Your build won't "look pretty"..but it is still functional. No, not everything should be priced to your liking....
 
Companies need to make a living too.