https://www.techpowerup.com/300227/amd-ryzen-7-7700-non-x-surfaces-possibly-oem-only
 
AMD is preparing to expand its Ryzen 7000-series "Zen 4" desktop processor series with new SKUs, one of which is the Ryzen 7 7700 (non-X). Given past trends with non-X SKUs for the Ryzen 5000-series, the 7700 is very likely an OEM-only SKU to be featured in pre-built desktops. The inclusion of an iGPU with the Ryzen 7000-series changes things dramatically for AMD, as it makes these processors suitable for even home- and commercial desktops that lack discrete graphics. The Ryzen 7 7700 has the same 8-core/16-thread configuration as the Ryzen 7 7700X, but likely lower clock-speeds, due to the lower power-limits. The chip has a TDP of 65 W, compared to the 105 W of the 7700X; which means its package power tracking (PPT) power limit will be closer to 90 W, than the 140 W of the 7700X. This will also significantly lower the cooling requirements for the processor, and OEMs could use cost-effective air coolers. The exact clock-speeds, though, remain under the wraps.
 
I think OEMs will like the lower power requirements of this processor.