https://www.techpowerup.com/329449/amd-dominates-black-friday-motherboard-sales-capturing-nearly-90-market-share-at-german-retailer
 
AMD has emerged as the clear winner in this year's Black Friday motherboard sales, securing an impressive 87.36% of unit sales and 86.5% of revenue share. Thanks to the nicely compiled data from TechEpiphany, we see that German retailer Mindfactory sold 3,800 AMD-socketed motherboard units compared to Intel's 550 units during the shopping event. The success story is particularly evident in AMD's newest AM5 socket platform, which accounted for 2,730 units sold, representing nearly 72% of AMD's total sales. This strong adoption rate of the AM5 platform suggests consumers are increasingly investing in AMD's latest technology despite the typically higher platform costs associated with newer generations. The older AM4 socket maintained a relevant market presence, with 1,070 units sold.

Meanwhile, Intel's sales were primarily driven by their LGA 1700 socket, which moved 490 units, with minimal movement in their newer LGA 1851 and older LGA 1200 platforms, selling just 40 and 20 units, respectively. The average selling price (ASP) comparison reveals an interesting dynamic, with Intel commanding a slightly higher ASP at $183 compared to AMD's $170. However, AMD's substantially higher sales volume resulted in a total revenue of $644,584 (about 86.5%), dwarfing Intel's revenue of $100,564 (13.5%). This sales distribution reflects AMD's successful strategy of offering competitive performance across various price points while maintaining strong platform compatibility and future support. The overwhelming preference for AMD's AM5 platform also indicates consumer confidence in the company's future upgrade path and platform longevity, which AMD also delivered with AM4.
 
At least AMD sales are doing well.