Well instead of just telling you about this problem I"ve decided to start posting it on youtube so here we go with my first boot video.  The evidence speaks for itself  http://youtu.be/gnbeegQUwv4 and I will start filming the z97 ftw when it boots as well.  I will also film my memtest and intel processor tests to prove that it isn't my components.

I'm getting some interesting feedback in other forums pertaining to the marvel controller being the root cause of this issue and I am running one drive on it.

Here is my 4790k passing the intel processor diagnostic utility.  http://youtu.be/uX726Msfl7g

Dear HRPuffnstuff,
 
I can confirm that we shipped you another new motherboard to try and assist, but please keep in mind that the last board received did pass all testing and the likely hood of multiple motherboards doing the same uncommon behavior is very unlikely.  If the same behavior continues with this new Z97 motherboard then you do need to troubleshoot your other components in the system to find the true cause of your issue.
 
I have read through your thread and watched your videos and based on all the information supplied it does look like windows might be crashing when trying to load and in turn causing a boot loop.  Can you please first confirm that this was a fresh install of windows and that it was not ported from your older 780i system?  If it is a fresh install then I would likely try the following as my best guess would be that you have a problem with one of your other components installed into the system and if you have tested the CPU and the memory then it might be a connected PCI-e card, drive, or maybe related to power.  
 
Can you please try unplugging all add-on cards except for your graphics card and also disconnect all of the CD and hard drives except for your windows boot drive and see if these issues do go away?  If they do then I would likely try plugging in one drive/PCI-e card at a time and seeing if the issue comes back.  If one drive causes it then maybe you can try changing the SATA cable to see if that might be the issue?  
 
I can also recommend checking your Windows event viewer to see if there might be more information on the errors occurring while the system is loading or while it is in use.
 
Once again I am sorry to hear that you are having a problem with your system and I can confirm that we are here to work with you, but please understand that the true cause of the issue needs to be located to fix this.  I will be awaiting your feedback from trying the new board and on the above steps through email at chrisb@evga.com to try and work with you further.
 

HRPuffnstuff
Just for the record I have a 1tb and a 1.5tb western digital black, a hitachi 1tb and a Seagate 7200.12 750gb hard drives and an intel 520 120gb ssd boot drive.  I initially started out with a Samsung 840 pro 256gb boot drive but the first board killed it.  I have a pioneer bdr-208m and a sony optiarc bd-5300-s bluray burners.  I run corsair dominator CMP6GX3M3A1600C8 ddr3 2gb x 4 sticks at the stock xmp 1 profile and this is high quality memory that has passed the memtest 5.01 test just last week however I am tempted to film it just so you can witness it for yourselves.

Here is my memtest86 result from earlier today.  http://youtu.be/u1QoHDKLwKk

The z97 is back in its box and the e760 classified is working just fine with the memory that the z97 said was not present.

Dear HRPuffnstuff,
 
I can confirm that the memory controller is on the processor and the Corsair memory that you listed previously should be fine, but it will only work with 4 sticks of course.  Please however understand that if it is giving code 55 that this is likely due to the board not detecting the ram and I would double check that the sticks did seat all of the way into the slots.

I almost forgot to mention that when I tried using my crucial memory on the board that they practically fell into the dim slots like the slot fingers weren't making good contact with them.  I've never encountered this before when installing memory and have always felt resistance when inserting it into each slot.

- Hi,
 
this is the "Neverending Story"...
 
Have you checked your setup with another actual Z97- or Z87-Board (ASUS, Gigabyte and so on...) instead of the EVGA-Boards? And have you checked your system with another "little more moderate" psu? Instead of the Thermalplant you are using? ^^
 
Regards,
- C.
 
Edit: To be honest - after 5 weeks -, you should talk directly to EVGA not just writing in this Thread.

- If that's true, you should apologize for all your accusations you did to EVGA. I'm sure EVGA don't want that, but you should do this for yourself.
 
Edit:...

- You do "this" since 5 weeks now... You should give EVGA a detailed list with your hardware, drivers and so on and work with them (together) via phone or mail on a solution. I'm sure they will help you! I'm sorry for your trouble, but you should change your way of communication. ^^
 
Edit:...

- Good luck with your Intel-RMA.

bcavnaugh
I RMA'ed my i7-3970X and within two weeks after sending in my CPU I had a new one at my Door.

- I'm not cynical. I say "good luck" for the significance of it. Especially after the whole "story"...
 
Edit:...

HRPuffnstuff
I think that scarlet tech was right about my cpu.  Last night after setting up the bios on the z97 it wouldn't let me boot so I am in the process of applying for an intel rma to swap it out.  If it is the root cause then I am very sorry because I ran the utilities that each manufacturer provided and the cpu did pass theirs which I filmed as I was trying to nail down the problem.  I'm am seriously considering just getting a cheap socket 1150 cpu so I can rebuild my windows while I wait for the 4790k to come back.  I also tried the cpu on another motherboard, an asus maximus vii hero and it does the very same thing so this problem was not limited to just the evga z97 and the cpu is the common item.  The hard drives were all disconnected except for the c drive and I couldn't boot either board.  As for the z87 ftw I did experience very strange usb behavior along with drive issues that I cannot blame on the cpu but not being able to boot after post is now pointing at the cpu.  Once I get another one in I will let you know if the post and boot process return to normal.  It's been a long time since I've had a bad cpu and it has only happened once before with an intel q6600 but it would boot the pc then go crazy.

 
Definitely update when you get it back.  Hopefully that fixes everything.

I dropped in my evga gtx760 and also got a green start up screen.  Took it out and switched to the build in graphics, reset the bios and it came up normally.