DreadNaught503
EVGA won't release any new motherboards because they don't have a MB and BIOS team. EVGA's CEO is running this company into the grave which is pretty sad.
I think you are confusing "winding down the business" (a common turn of phrase in the business world) as "running it into the ground."
The first is a normal thing that occurs when you want to slowly close down a business while ensuring you provide support for products you've already released until such time its determined that support is no longer necessary (usually when the final manufacturer warranty expiration dates of your last-remaining-and-sold stock have passed). The fact that they made an effort to support the Z790 board with security and stability updates means this is pretty much what they are doing.
"Running it into the ground" is malicious and is not what is happening here. He was very open about his decision-making and the reason. Unless you are a massive well-funded integrator like Asus, MSI, Gigabyte, Dell, etc who can move hundreds of thousands if not millions of units, working with chipset vendors in the modern industry is an absolutely logistical and financial nightmare and the depressingly thin profit margins are probably not worth the stress - vendors have long lost interest of working with/supporting small integrators - and yes EVGA was on the small side. Nvidia made the new situation very clear when they put EVGA at the very bottom of the waitlist for 4000 series chips, meaning EVGA would basically be last to market and sell practically nothing. This is when Andrew decided to wind down the business.
Call it a branding and marketing issue if you want but only the hardest core PC builders even knew who they were, and an even smaller segment were loyal customers. Add to that, they are/were mostly only popular in North America.