I see so many comments spreading doom and gloom, predicting the "death of EVGA", as if any CEO in their right mind would intentionally destroy their own company. These commenters always get stuck on the "80%" figure that appeared in the PC Gamer article and others have mentioned on platforms like YouTube. Just know this one fact: Revenue/sales and profit are not the same thing.
 
If the profit margin is small on graphics cards, and involves too many unknown variables (price point/advertising/release date/quantity/etc) that are out of your control, it is not the end of the company to sever ties with this product.
Especially if the profit margin on other products dwarfs the profits from graphics cards.
 
Example:
EVGA reports $50M in total gross revenue/sales for the year.
Graphics cards are 80% ($40M) of that revenue/sales. From those sales, 3% ($1.2M) is profit.
Other products are 20% ($10M) of that revenue/sales. From those sales, 70% ($7M) is profit.
That means out of the total profit ($8.2M) EVGA earned for the year (to pay employees and keep the lights on), they're still retaining more than 85% in profits going forward.
And by removing the complexity of their unfair partnership with NVIDIA, they can repurpose their resources to focusing on other products that are doing well and expand their product lines and/or create a new line for some other product they don't offer yet.
 
So please. Stop the misunderstanding and the panicking (ie EVGA IS DEAD!).
 
I have a lot of respect for EVGA for making this call.
NVIDIA makes a good product, but we all have experienced their disregard for the gaming community as they enjoyed the sales to the crypto mining community.
NVIDIA intentionally manipulates availability to keep pricing high, and they are reportedly doing the same with the 40 series.
Let's not pretend NVIDIA cares about us.
Thanks to EVGA (a company with legendary customer service and warranty/upgrade programs) we know NVIDIA doesn't care about their business partners either.
 
 
 

First of all, none of us know for certain what is going to happen with EVGA in the future.  That said, every single one of your assumptions is likely wrong.
 
The Gamers Nexus video on this EVGA news led me to the exact opposite conclusion of the one you came to.  I've seen several people...you included...claim that "no CEO in their right mind would intentionally destroy their own company".  In that case, I guess you are saying that Andrew Han "isn't in his right mind" because IMO that is exactly what he is doing.  The host of Gamers Nexus even went so far as asking Andrew Han in his native language about EVGA abandoning GPUs entirely in an attempt to get him to open up more than he had during their meeting, and he succeeded to some extent.  Andrew Han reportedly said that dropping Nvidia (and in turn, all) GPUs "was about respect, not about money".  He also claimed that he wasn't retiring, but he also told Gamers Nexus that he "wanted to spend more time with his family".  Finally, he said that he had no interest in selling EVGA "because he didn't want the company to fall into the hands of investors who would abandon EVGA's high quality customer service and ruin their reputation".
 
What do I take from all of that?  That Andrew Han is literally READY AND WILLING to either bankrupt EVGA, or just close the company down himself rather than deal with anymore of Nvidia's BS, rather than retiring and handing the company over to someone else to run and let them deal with Nvidia's BS, and rather than selling the company to someone else.
 
So frankly, my personal belief is that EVERYTHING you just wrote in your comment is absolutely wrong.  I think Han WOULD (and IS going to) bankrupt EVGA...all because he essentially doesn't want anyone BUT HIMSELF to operate a company with the name "EVGA".  He could retire right now, hand the CEO position over to someone already working for EVGA who IS willing to deal with Nvidia's disrespectful BS, and let the company continue making Nvidia GPUs while he "spends more time with his family".  He CHOSE not to do that.  And in doing so, I don't think there is any chance at all of EVGA surviving as a company beyond the next year or two (unless they actually are going to start making AMD GPUs, which Han said they had no interest in doing).

Well, all AIB partners are treated equally by Nvidia. 
So why EVGA quit first?
Maybe because other AIB CEOs are more skilled, ambitious, a problem solvers, not quitters. 
 
And no one is panicking, people just wondering how their warranty will be honored, nothing else.
 
Also, people like me are just sad and nostalgic.

Yeah the fact that Han seems to think that they're somehow going to manage not firing anyone (which he explicitly stated) despite having something on the order of 200 employees with nothing to do now (I'm making that figure up based on the fact that EVGA employs roughly 280 people so far as I know), and zero plans to tap markets where those employees could use their services (which he also explicitly stated) does not exactly instill me with confidence that he is in his "right mind".  He also flat out told Steve Burke that they have no intention of working with AMD or Intel on their GPU's either.  Half of his statements don't make sense or directly contradict other statements that were made.  Even if EVGA survives, it will come at a great cost, namely a the jobs of tons of employees that helped make EVGA such a great company, which Han (based on his public statements) doesn't seem to really give a crap about.
 
Yes, it's true that if the 80% part of the company that focuses on GPUs wasn't making money because of Nvidia's crappy practices, then their *bottom line* might not suffer, but all the employees who will be out of a job will most certainly suffer.  While EVGA does have a (very) few other product lines, they built their reputation on and are known for having the best GPU's and the best customer service.  They might still be around in five years, but I'd be surprised if they are, and I'd be even more surprised if they're anything more than a marginal company unless someone with more sense than Han takes over.  If they needed to ditch Nvidia, I get it, but the smart thing for them to do would have been to pave a pathway into being able to do other stuff first that could utilize those employees, aside from a couple of keyboards, mice, power supplies... and motherboards that I'd love to like but that I frankly don't.  They might recover (and I truly hope they do), but I wouldn't put my money on it, and I wouldn't count on them recovering to the point where they're actually *thriving* at any point in the near future.


I was looking forward to getting an EVGA 4080.  None of the other brands hold a candle to EVGA's quality, so I'm not sure who I'll end up going with now.  I've been screwed over by Asus in the past and have lost confidence in MSI, so I stopped buying their products a while ago, but it looks like I might have to bite the bullet and go with Asus this time.

Ciddharthas
I was looking forward to getting an EVGA 4080.  None of the other brands hold a candle to EVGA's quality, so I'm not sure who I'll end up going with now.  I've been screwed over by Asus in the past and have lost confidence in MSI, so I stopped buying their products a while ago, but it looks like I might have to bite the bullet and go with Asus this time.

I was and still am planning on skipping the 4000 series, but it begs the question of who I’ll end up buying from in the future. Like you, I’ve been screwed over by Asus and MSI, and I’ve had quite the lackluster experience with Gigabyte. What’s more, my bad experiences with the aforementioned companies aren’t confined solely to GPUs. And with EVGA bowing out of the GPU market, I’m beginning to question my enthusiasm for PC building and gaming on PC.

Returning to console gaming is becoming more and more appealing as time goes by. At this point, I wouldn’t be surprised if I buy just laptops going forward for the sole purpose of web browsing when doing so in my phone gets too annoying. I can’t exactly fault or blame EVGA, but the decision to abandon ship is deeply felt and it’s ramifications wide-spread from everything I’ve seen and read over the last 24 hours. It was good while it lasted, and here’s to hoping the market is still navigable going forward.

ObscureEmpyre

Ciddharthas
I was looking forward to getting an EVGA 4080.  None of the other brands hold a candle to EVGA's quality, so I'm not sure who I'll end up going with now.  I've been screwed over by Asus in the past and have lost confidence in MSI, so I stopped buying their products a while ago, but it looks like I might have to bite the bullet and go with Asus this time.

I was and still am planning on skipping the 4000 series, but it begs the question of who I’ll end up buying from in the future. Like you, I’ve been screwed over by Asus and MSI, and I’ve had quite the lackluster experience with Gigabyte. What’s more, my bad experiences with the aforementioned companies aren’t confined solely to GPUs. And with EVGA bowing out of the GPU market, I’m beginning to question my enthusiasm for PC building and gaming on PC.

Returning to console gaming is becoming more and more appealing as time goes by. At this point, I wouldn’t be surprised if I buy just laptops going forward for the sole purpose of web browsing when doing so in my phone gets too annoying. I can’t exactly fault or blame EVGA, but the decision to abandon ship is deeply felt and it’s ramifications wide-spread from everything I’ve seen and read over the last 24 hours. It was good while it lasted, and here’s to hoping the market is still navigable going forward.

Simple, buy GALAX

NotoriouS^

Simple, buy GALAX

How is that simple when GALAX is not readily available in the local market? Do we just hop over to the Asian market, or is GALAX moving to the US market?

Last time I could find a GALAX, I had to live in Okinawa for 3 years, and their brand was fantastic, but it is not simple to get something that isn’t readily available to everyone.

Do you know what it's like to be at retirement? Since Andrew Han forced Keith Rochford out after Keith built everything. Well Andrew Han has done very good for himself over the years. He has the money to let the company die and fall in on itself. He is done and made that very clear on the GN interview. Then losing a large chunk of revenue, sorry but it cost money to pay people who have been with EVGA for the past 10-20+ years. There is no way they can keep everyone on just motherboards and that department is dead in the water, power supplies, cables, cases and so on. If Han had the sense to start that off a long time ago back when he took over EVGA yes they could that is not the case. EVGA does not really make anything its all other company's products who make their stuff sadly. Did you listen to the GN interview at all? He is very done, not in debt, can walk away with all his money days ago and be fine. The fact he lied about Vince aka Kingpin are you really going to believe Andrew Han after that? Lying about the guy who made EVGA cards the best around that he has a plan. With Vince telling Patrick ummm no I do not have a plan I do not even know what I am going to do.

Next lets look at his statement they will fullfil warranty. Been over to b-stock as of late? The product pages? See the liquidation prices? I have. They will not have the hardware to honor RMA's for 3 years, let alone 5, 7 or 10. The fact they still offer the extended warranty right now is kind of scary and shady. I was going to buy my 7 year and kind of super hesitant because I know for a fact, they will not have 3090 TI's sitting around for 7 years nor will EVGA probably be around that long. The fact people's cards that have broken in less than 30 days that did RMA's and got a used b-stock card back when the policy is 30 days or less you get a new card. I have high doubts of support in the future. For the comical aspect of it lets say EVGA stays open with a small staff, with little products here and there. What are they going to call themselves? How about all the customers they can no longer help be it bios/firmware updates, they cannot offer a warranty to everyone that has issues because Andrew is currently selling everything to get rid of it for his walk away. EVGA's reputation will be tarnished, it is already bruised right now over this move as customers are going oh crap.

Andrew Han does not have the backbone or balls to stand up and talk to the community/consumers about the company his partner really built he took credit for in the interview. He had a closed door meeting with some reviewers no recording no nothing so the reviewers have to go from memory to maybe notes. He put poor Jacob out there to tell everyone on the forums. Nothing on EVGA's social media, their discord has become a zoo of angry customers, worried customers and trolls. So where is Andrew Han? Oh hiding like always behind his ego.


Sad thing is there is no going back now, this is the end. Nvidia don't play we saw that in the past when an aib toes the line.... Andrew Han is nowhere near on the level of nvidia to really do anything, nvidia will go ok bye, then the chips once allotted to EVGA will go to nvidia and their AIB partners who will gladly take any extra money they can get out of the once EVGA consumer audience. He should had put his feelings aside, appointed a board of current long-time staff to run the company as a board since he is not going to sell while he enjoys his retirement and family time. Showing up to make sure things are running ok, but his old partner co founder Keith would had been better at that honestly...

dragomirc
Well, all AIB partners are treated equally by Nvidia. 
So why EVGA quit first?
Maybe because other AIB CEOs are more skilled, ambitious, a problem solvers, not quitters. 
 
And no one is panicking, people just wondering how their warranty will be honored, nothing else.
 
Also, people like me are just sad and nostalgic.

I would guess EVGA quit first because the majority of their business is graphics cards and Nvidia has squeezed them to the point they are losing money on them. Asus, Corsair are much bigger and more diverse companies so for now that can survive Nvidia's thumbscrews, but I would not be at all surprised to see more AIBs get dropped by Nvidia. 
 
There can be some strange aspects to certain industries that people may not be aware of, that is the manufacturer has 100% of the power over the companies selling their product. I work in an industry like that and here are a couple examples.
 
Company A is the power house and makes the majority of the worlds widgets. Wal Mart buys 75% of their widgets from company A and 25% from company B. Company A goes to Wal Mart and tells them they need to buy 100% of their widgets from them and stop buying product from their competitor company B. Wal Mart says no, we like doing it this way. Company A tells Wal Mart you either buy 100% of your product from us or we will stop selling to you, and good luck finding a manufacturer that can supply you with that amount of product because we are the only ones with that capacity to manufacturer that amount of widgets. This is something that happened a few years ago,
 
Company A was really a division of an ever larger company and they decide to sell that division of the company. We now have the new Company A and they decide to literally fire most of their customers because they don't want to waster their time and money dealing with small companies. It's hard for people to imagine a manufacturer telling the majority of their customers selling the product they make to go pound sand but it absolutely happens. This all went down earlier this year.
 
Think about a supplier being in the position to bully a gigantic company like Wal Mart. Now imagine what a gigantic company like Nvidia can do to a relatively tiny company like EVGA. We are all super bummed about EVGA,
especially those of us that were BFG users and found EVGA after they went away, it's familiar stuff to us.
 
I get the emotions are high right now but comments about the CEO not trying hard enough or being a quitter are honestly short sided IMO. If you have to lose money selling video cards then there is no future in it.

EVGAs other product lines are probably going to take a huge hit. The only reason I bought into any of their other products was because they had me hooked as a lifelong GPU customer, that was the only thing they did better than anyone else. Every non GPU product I buy from them I'm more than happy to buy from another company. They've destabilized their reputation, and rightfully have people wary of how much longer the company will survive. Buying anything EVGA right now is a gamble that the company will even exist long enough to honor the warranty, and I'm not interested in making that bet.