9.1 million GPUs sold, and you think the tiny private company EVGA sold the majority of those? The lion's share? No way.
I think making comparisons based on data which is purposely not available is silly, but if we must, we should use something like reddit to level the field. Look for 3090 failures on Reddit. They are EVGA, EVGA, EVGA, ... Just saying. I know it's not EVGA's fault that NVIDIA's reference design has issues, but it is something about EVGA's component selection, pushing the reference design too far, and some cheap voltage regulator choices which really bit EVGA in the butt.
The most insulting thing about EVGA's lineup, in my opinion, is all the other problems the cards have which the RTX 20xx also had. I don't know why EVGA sometimes doesn't listen or doesn't learn.