okay but you have to understand that card is entirely copper plated Nickle and is extremely thick and beefy. They also come with a full size thermal pad, like a massive sheet which can easily cost $100 if you buy that on your own.
If you get the pure copper with thin backplate it will be $
308 total with backplate included. The started out with beefy xl backplate and pro XE Nickle (make sure to check out the process on that much better than standard nickle) because they released the max enthusiast version first
You get what you pay for. Gamers nexus got 8 C over ambient even after shunt modding.... To get that kind of thermal performance with such high power consumption is amazing and unheard of.
I already have an optimus cpu block in its own 420mm loop and the temps blow anything and everything out the water (pun intended )