I did find it kind of hilarious myself that we paid this much for a GPU & got jack-crap in the box basically besides the GPU itself.
Remember when GPUs used to come with accessories... like, a lot of them? Adapters, cables, power splitters (I COMPLETELY get why they would NOT include those with 30-series cards, just saying), stickers, installation guides, etc...
Now? Here's a support bracket, the video card, and a singular adapter. Good luck & thanks for the money. lol
Glad eVGA at least has support forums with both employees & helpful members that regularly help out on them, or some people might be completely lost getting such a product for the first time with no nothin' in the box.