I think they said they typically allocate half of cards they get in for retail on the eVGA site to Step-Up when the queue is large, so it should progress the queue quite a bit (if what has been said about AIBs getting a fair bit in to the triple digits per shipment is accurate).
I will be submitting mine tomorrow as soon as my 2070 Super Hybrid arrives... looking forward to playing around with that card in the interim, I skipped the 20-series because it didn't offer much progress over my 1080 Ti (unless I wanted to shell out for a 2080 Ti), but I've seen 2070 Supers can be pretty impressive for what they are. Getting it with a $50 off coupon direct from Newegg helped too :-D