Working as intended. It's a ceremonial whine programmed in by EVGA on behalf of the 99.9% who didn't get a card. It's saying "never forget" over and over again in a dolphin like fashion. It typically goes away after the GPU reaches 70 C. So keep it running hot in Battlefield 4 on high settings or your other favorite title to keep it content.
You could purchase the upgraded fan for $299 to fix it but guess what - it's Out of Stock.