The existence of EVGA EU shop is a bit... limited. Seems at the moment it can only be used to buy the 30 series GPUs that go out through their queue system, everything else is offline from what I've gathered. It might be brought back to a more active state at some point, but I don't know if it really will.
edit: saw this topic started in August, back when you couldn't buy anything, not sure if it's possible to do anything other than join the 30 series queue atm however.
edit2: yeah, still no items can be bought ATM, and I'm thinking it's more than it's a modified copy of the US store, and just made so you can't buy anything, so you can at least see the MSRP of items, and queue for the 30 series.