I am not sure why everyone is so down on this program. I think it is an excellent offering by EVGA. I stepped up from my 1080ti FTW model to a 2080 TI XC Black (Founders edition in EVGA wrapping), and then water blocked it. From my standpoint, if you know that you are going to water cool the card, the model makes only a marginal(~5% on air best to least) difference, and the Nvidia reference boards are typically well made. Take the reference board and add EVGA's world-class service and warranty, and you have a definite winner. The funny thing is that I am considering buying a new 2080 Super or TI right now so that I can remove and sell my current one before the market slides on the 20 series. Knowing that every dollar I invest minus tax will go toward at least an Nvidia founders edition or better reference board is not a bad thing, in my opinion, so I thought I would share my experience for balance.
TLDR:
There are some excellent points here, but if you have or plan to water cool your card, most of the differentiation goes away for real-world usage. Outside of extreme benchmarking and bragging rights(which are real), there are few ways to utilize all of the enhanced VRM, fan cooling, and voltage monitoring points of the well designed upmarket cards. Within a given category they are all (EVGA variants) excellent choices.