They probably are, this is the first I'm hearing of a 2080 Super KO--I knew there were lower-end KOs, but not the 2080. From the looks of it, they will be a cheaper version of the regular cards. The shroud and heatsink are not great compared to a FTW3; they're likely just lower bins of the same cards sold for a cheaper price with devious marketing attached making you think that they are 'new'.
Edit: They actually have specs for them released, it's basically a 2080 Super FTW3 (non-ultra) 1815 MHz boost. Same amount of tensor cores, Cuda cores, mem, etc. with a 2-slot and 2-fan configuration. It will be interesting to see thermals for this card when it is released.