Yeah, nothing worked and even get to POST. I had an evening of drinking Gin Rickeys and contorting to clear the CMOS every couple of minutes.
It was a 2x16gb kit so they are a matched pair, supposedly.
I'm going to have to get some better memory to bump up the speed of it apparently. The Sniper X memory 16GB modules do not agree with the Z390 FTW at any speed I tried above 2133. I put the VSA and VCCIO up to 1.35v at 3600 and 3200. No dice. I left the memory timings on auto and set the frequency to 2667 and 2400 w/o luck. It runs fine at 2133, so I'll leave it there for now. I may look at some of the other Sniper X timings that are certified for 2667 perhaps and try to apply them directly, and try the highest 1.2v rated timing (is that 2667?).