Guys NVidia is only showing what they reference, which is their own SLI bridge. And from what it looks like, the new design only allows 2 cards to be paired together. However, if you look at NVidia's old SLI bridges, they supported up to 3 cards.
http://www.geforce.com/hardware/technology/sli/bridgesAftermarket companies like ASUS, EVGA, MSI, etc, create 4way SLI bridges. This doesn't imply that the GTX 1080 series is limited to 2 cards. Maybe by Nvidia's reference SLI bridges, yes. But it doesn't mean EVGA can't be like, ok well here's our 3 or 4way high bandwidth SLI bridge.