That's pretty dumb, considering Nvidia is essentially saying "please don't spend more money on our products!" While it's true that 3-way SLI scaling isn't the best, this becomes decreasingly the case as you increase the resolution. 4K scaling for SLI is much better than 2K scaling for SLI. Hence, 3-way SLI isn't totally stupid for 4K gaming, especially once we start seeing 4K displays above 60Hz. While most people won't care about this, I see this as a step backwards. What are enthusiasts supposed to populate their PCI-E slots with now?
Also, SLI support got a lot worse with Maxwell. I partially blame the influx of new PC gamers, as PC gaming has grown a lot in the last 5 years. The majority consumer type dictates the direction of the industry. Since most consumers seem to think a GTX 970 is good enough for "maxing anything" and "smooth framerates," it's no wonder Nvidia stopped caring about the enthusiast who buys 2-4 graphics cards every year. Unfortunately, I don't see SLI support getting any better with Pascal, given the trend. My PC would look so empty with just one GPU