It has been confirmed by Jacob Freeman - you can Step-Up to the 970 FTW+ from your current 970 FTW (and probably any other 970-series card) if you are within the 90-day program allowance:
 
twitter.com/EVGA_JacobF/status/556274051019444224
 
And again it proves EVGA's customer service and commitment to customers is one of many very good reasons people stick with EVGA.  I've started my Step-Up process, I'll update once it's approved to verify.

Hello, time for new card ...but EVGA GTX 970 SSC already gone-status notify me(unlucky time) for EU store. Some date for the expected delivery by chance. Thanks in advance!

I found another video *w*

https://www.youtube.com/watch?v=JZQBrQFLEw4

Airwolf24
I found another video *w*

https://www.youtube.com/watch?v=JZQBrQFLEw4

Thanks ! 

TahoeDust
Got tired of waiting for the FTW+.  Returned my two "old" SSCs 970s and got two Gigabyte G1 970s.  The G1 is better than my old SSC in every possible way.  They are faster, better OC, quiter, run cooler, came with backplate, and actually light up my EVGA Pro SLI bridge.
 
I really hope EVGA is stepping it up with the FTW+ like they appear to be.
 
Blasphemy!

I just realized... Those cards have the new power design, a back plate, a 4th heat pipe... and a heatsink is like 2" longer than EVGA's new design for 30 dollars less than what EVGA want's for their FTW+. Hmm....

I'm no more surprised when guys step-up to another brand, good choice TahoeDust. 
 
the Gigabyte G1 lights up the EVGA Pro SLI bridge while EVGA's own GTX 970's don't.
OMG EVGA!?! 

I'm waiting till the end of the month. I will decide which route I take depending on a few things that happen. I signed up for that Kingpin pre-order, i'm also waiting for AMD to announce or release their new generation... and price is the last part... I'm going with the best performance I can get out of $700... Which might be a pair of MSI Lightening R9 290X's and run tri CFX.

2 days left on the step-up! started a step up last week to the new SSC's, but cancelled it hoping that the FTW+ would get released. Cutting it close but put in the step up for the FTW+. Thanks EVGA :D

New ssc card is a beast. Only differs from ftw+ is; backplate and 26mhz overclock.

Funny is that my ssc boosts higher than my old ftw :)

Can anyone tell me, when the FTW+ will be available in Europe (esp. Germany) ?