I really don't know what's going on, but are people coming from really trashy cards ? Oo.
I had 2x Palit 970s "reference" in SLI, then I sold them for 2x 980s in SLI reference as well.
My 4790k at 4.9Ghz couldnt utilize that mich GPU power and was the limiting factor. So I went for a 290x with 8GB by XFX.
Card was too loud an the Omega drivers are bad due to a 144hz memory bug on idle. So I replaced that card with a new 970 SSC 3975.
THW card has coil whine, when the Blades are spinning up at 60 DEG. The card is making a humming sound. And either you get 72 deg almost silent or loud 62 DEG. Thats nothing special at all. Max OC is a stable 1522mhz with 69% asic qual. Dont know why everyone is so mega hyped.