this is a response from an Asus rep responding to a complaint on Newegg about "raising prices":
Dear Valued Customer,
Hello, I would like to thank you for taking your time in writing this review. We certainly value your feedback. I am sorry to hear that you are having difficulty getting your hands on this video card. Due to its high demand, it will be difficult to purchase for the time being.
***The raising price is from third party sellers.*** If you have any questions or concerns, feel free to contact me at cl-justin@asus.com and I will help you to the best of my abilities. I'm here to assist our customers with our products and dedicated in bringing a resolution to all issues that they may come across.
i paid $679 for mine and will be returning my FE to Amazon. i'll be getting over $81 bucks back because Amazon charges tax and Newegg doesn't for me.