Tom Sunday
I would also think that the pricing for the new KP Z790 will be close to the $1000 mark as the Asus ROG Maximus Z790 Extreme is touted to be over $1200.
I don't feel like the Extreme is a fair comparison for a price point. For Extreme ASUS seems to have the kitchen sink approach, put as many bells and whistles on the thing and load the box full of extras. I would likely put the KP more aligned with Apex on price point (a more overclocking focused board). I'd assume EVGA come in at a similar range that they did for Z690, probably at $800.
Now if EVGA throws in an e-leash and the PCIe release stick with the Z790, then we're blowing way past that $1K price point.