IMO a custom carbon fibre case like that is worth the premium. Yes they're making a profit on it, but come on, that's a genuine carbon fibre case. That can't be cheap to manufacture, especially if it's a limited edition.
So, first question, is this a limited edition run?
Next question, where do UK buyers go to buy one of these kits?
Then, what is the PowerLink™ 52u? Is that the starter button/key fob thing?
Excited to see it released finally, but boy what a wait and I do agree the timing sucks at this point.