I have been participating in this topic which has lots of good info for 9 series TV
https://www.avsforum.com/threads/2019-lg-c9%E2%80%93e9-dedicated-gaming-thread-consoles-and-pc.3123168/page-162 there are some nuances between 9 and X that will make it hard to compare experiences 1:1
You can request a beta firmware to be sent to your TV, or you can update manually with the correct tools using the engineering menu. The official update will not be pushed until November at the earliest. The update they push out seems to be 4.9, while engineering menu gives access to some version 5 betas.
Right now it seems that the updates they push fix the G sync issues with 30 series cards, but may introduce some with 20 series cards that worked fine on the old firmware. I believe this is the reason why they are only pushing it to people who requested it who have 30 series cards in hand.
I requested my firmware update over LG chat last week, was told about 5 business days. Still no update on my end as of this morning. They asked for my personal info, as well as my TV serial number and wired mac address. It seems that to push the update they want you connected via ethernet, not wifi.
Hope this helps. I will update more when I receive the update to my E9.