Just picked up a GTX 970 superclocked w/ACX 2.0, and my fans are also not turning on. I installed Precision and set a fan curve, but like someone else said, as soon as I close the fan curve window, the fans turn off. I set my curve and ran the Resident Evil 5 benchmark and watched as the temps crept upwards. 70C and nothing. 75C, nothing. At 80 I cancelled the benchmark and the fans were still not running. The only time I can get the fans to turn on is when I use the fan speed slider at the left side of the Precision interface, and even then it only seems to work about half the time.
I didn't expect to have to use manual fan controls when I bought this card, as my GTX 770 with the ACX cooler handled its own fans just fine.