While the pea size blob and line method cover the important heat generating areas, the ideal application would have an even spread across the entire surface... I've been using the spread method for years to achieve this... You just have to make sure it's thin, and you don't just drop the heat sink straight down to capture the air bubbles... You set it slowly down at an angle and slowly press it on so any air is removed (Hope that makes sense).. And then once it's seated before tightening, you twist it a little bit back and forth to make sure you got a good spread.... This has absolutely been the best method for me... Then you know you have the perfect amount... Each to their own I guess... Every single time I've seem someone trying to disprove the spread method, they aren't doing it correctly so of course it isn't going to be as good.....