I agree. The product segmentation is extreme and the model names are a complete mess.
I decided to not upgrade. ;) That decision is easy.

There is plenty of research to prove that more product choices creates more difficulty in making a purchase decision, and creates reduced happiness in the product you decide to purchase, due to regret or uncertainty or wishful thinking or whatever.

EVGA should stop the ridiculous product segmentation and go back to being good at creating a few products, instead of being mediocre at creating a bunch of products.

forwarded to EVGA

The Super is going to have the faster memory and then it really comes down to if you want hybrid cooling if not then you should consider how many slots you want to use. More slots means larger fins and better cooling. Finally how many fans do you want on the card more fans means better cooling.

kevinc313
You want the 2070S FTW3 Ultra+ with the high power limit, fast memory and giant cooler, it will be equivalent to a basic 2080 or better. 

A $619 2070 Super FTW3 Ultra+ card will be equivalent to a basic 2080 which also costs $619?  What's the supposed benefit?  In such a case, I would just buy the $619 basic RTX 2080; no hesitation.  The $619 2080 has a lot more potential, while the 2070 Super is already maxed out.
 
Personally, I habitually buy the cheapest, most generic model -- preferably used or recertified (B-stock for example) -- and then overclock it, modify it as I see fit, improve its cooling -- usually void its warranty without a care in the world -- and then I have excellent performance and value.    The expensive versions of cards are for the suckers and the lazy (with the extremely rare subzero extreme overclocker sprinkled in the mix).
 
If you buy the expensive version, you have to worry about the warranty, you have to consider buying an extended warranty, you have to baby it, and you usually don't use its full potential.  You pay extra for the card, and then feel compelled to pay extra for the piece of mind upgrades.  The price just balloons and balloons.  By the time its all said and done, you probably paid $300 more.  The cheap version, on sale?  Beat on it without worries.

ty_ger07

kevinc313
You want the 2070S FTW3 Ultra+ with the high power limit, fast memory and giant cooler, it will be equivalent to a basic 2080 or better. 

A $619 2070 Super FTW3 Ultra+ card will be equivalent to a basic 2080 which also costs $619?  What's the supposed benefit?  In such a case, I would just buy the $619 basic RTX 2080; no hesitation.  The $619 2080 has a lot more potential, while the 2070 Super is already maxed out.
 
Personally, I habitually buy the cheapest, most generic model -- preferably used or recertified (B-stock for example) -- and then overclock it, modify it as I see fit, improve its cooling -- usually void its warranty without a care in the world -- and then I have excellent performance and value.    The expensive versions of cards are for the suckers and the lazy (with the extremely rare subzero extreme overclocker sprinkled in the mix).
 
If you buy the expensive version, you have to worry about the warranty, you have to consider buying an extended warranty, you have to baby it, and you usually don't use its full potential.  You pay extra for the card, and then feel compelled to pay extra for the piece of mind upgrades.  The price just balloons and balloons.  By the time its all said and done, you probably paid $300 more.  The cheap version, on sale?  Beat on it without worries.

Yeah, all the options around $600 are around the same performance and all cost about $600. 
 
If you can buy a non-A chip 2080 new for $600, be my guest.  It has a low binned TU104 and probably micron memory and a small cooler.
 
If you want a lower performance 2070S for $500, you can get that instead.
 
No free lunch.
 
Though I think this is a pretty decent deal:
 
https://www.newegg.com/ev...9?Item=N82E16814487429

tdkid1
yes EVGA does like to over saturate with GPUs that are the same with only a very small difference between them. for example the XC has 2 fans the FTW3 has 3. I decided to go with the 2070S FTW3 Ultra+ as it was a huge jump from the ATI radeon HD 6770 that you can see as my profile pic. i did have a hard time choosing it but decided on it because of the 3 fans vs. the 2 from other cards so temps would be cooler if/when the fans needed to kick in.
 
i dont know if EVGA has it as you can tell I am new to the site but there should be a way to compare the different cards in different series on the forums or allowing the "compare" function in the products section to do this.
 
also do not pick a GPU because it has RGB in it, the precision X1 RGB controls suck right now and need to be upgraded themselves.

With all due respect, you have too many incorrect generalized assumptions.  Not everyone is having issues with their RGB and you can compare each product by checking the compare box in each product listing.

Yes, a 3 fan cooler is better than 2 so you're paying for that.  There are other features as well as getting guaranteed higher clocks out of the box that you're willing to pay for so no, not all GPUs are the same.  All these things can add up in a big way when it comes to benching.  For gaming, not so much.

Always go for the 3 fans when possible.
 
LOL.

kevinc313
Always go for the 3 fans when possible.
 
LOL.

I know at least I'm not going for a blower type card next time, my case's cooling is good enough I'm not worried about warming it up as much as I want to cool the GPU better. Don't know if I want 2 or 3 fans, and 2, 2.5, 2.75 3, 3.5 (I think I saw some graphics card somewhere with 3.5) or any other number of slots. Not sure how much of a premium I really want to pay for that, but hey, there are a zillion and 3 choices to choose from at least.